Skills

Leadership Marketing

Job Specifications

Senior Brand Manager

Maternity Cover | Fixed-Term Contract (12 months to start in April)

Shepherd’s Bush

The Senior Brand Manager is responsible for shaping and delivering Gü’s brand agenda across our International markets, with the USA as the priority growth market. This role will drive brand equity, commercial performance and international expansion by executing best in class brand strategies, leading market rollouts and acting as a global brand guardian.

Working closely with cross-functional teams and local market leaders, the role plays a pivotal part in delivering Gü’s international growth ambitions.

This is a high-impact role for a strategic, commercially minded marketer who thrives in fast-paced environments and loves turning big brand ideas into powerful local executions. You’ll play a key role in driving brand equity, accelerating growth, and expanding the brand’s international footprint.

What you’ll be doing …

Driving International Brand Growth

Execute the International Brand Plan and develop a forward-looking FY28 plan
Act as a Global Brand Guardian, ensuring all international communications, packaging, activations and launches align with global brand guidelines
Represent international market needs to ensure global content is locally relevant and effective

Market Expansion & Rollouts

Lead new market rollout strategies based on commercial opportunity and ability to win
Expand the international footprint through scalable brand tools and global portfolio management
Partner with central and local teams to deliver launch and rollout toolkits tailored to key markets

Innovation & Portfolio Leadership

Identify consumer and market needs and translate these into a strong innovation pipeline
Partner with Innovation teams to ensure local insights are reflected in NPD plans
Support global portfolio prioritisation across international markets

USA Market Leadership

Define and deliver a 3-year innovation pipeline for the US market
Lead execution of new product launches and work with local influencer, social and shopper agencies
Act as a core member of the US leadership team, contributing to strategic and commercial decisions

Collaboration & People Leadership

Work cross-functionally in a matrixed, high-growth international environment
Play an active role in high-profile regional project teams
Line manage and develop one direct report

What we’re looking for …

2+ years’ experience in international or global brand marketing
Proven experience delivering impactful brand campaigns and local market activations, including on limited budgets
Strong commercial acumen with the ability to connect brand building to business growth
Experience launching brands or products internationally
Consumer-centric mindset with a strong global perspective
Strategic thinker with the ability to define where to play and how to win
Comfortable operating in ambiguity and delivering results at pace
Collaborative team player with experience working across functions
Line management experience preferred

Why this role?

This is a rare opportunity to take ownership of an international brand agenda and play a pivotal role in scaling a brand across global markets — particularly in a high-priority growth region. You’ll have visibility, influence, and the chance to make a meaningful impact from day one.

About the Company

Since 2003, we've been filling homes with indulgent treats, made up of layers of delicious textures and flavours. All served in your very own glass ramekin, making it perfectly portioned to take a short skip from fridge to sofa, ideal for a Friday night – or indeed, any night! Our products aren’t the only thing with layers. Our packaging has hidden depths too. 100% recyclable and reusable. Based in West London with a brand-new manufacturing site in Bishops Stortford, we are an award-winning company with sales of over £70.3m,... Know more