Job Specifications
SUMMARY
The Customer Marketing Associate will support the processes and implementation, execution, analysis and measurement of Base Management strategies developed by the Marketing-Sr Mgr. This position will also be responsible for accessing all tools used by the area to perform analysis, presentations, and recommendations such as Jira Atlassian, ThoughtSpot, Qualtrics, Unica, Pega and TAS, among others.
Responsibilities/Duties
Support the development and implementation of key MKT strategies, established by the Marketing-Sr Mgr, to achieve Base Management goals (Churn, Revenue/ARPU, etc.). 20%
Create, track, and monitor the on-time development of all marketing initiatives, fulfill the established MKT processes such as job start, briefs, and brand approvals, and lead the implementation strategy calendar to ensure on-time delivery of the initiatives. 20%
Identify, analyze, and evaluate the accuracy of internal and external reports (data counts, insights, missing jobs, incorrect primary objective, etc.). Support in identifying, communicating, and keeping records of the key factors that led to the success of the campaign results and those that were not beneficial for the campaign results, so that they can be avoided in the future. 20%
Lead and collaborate with other departments to support on-time implementation of Base Management initiatives. Conduct regular meetings with the different team members, and MKT agencies to verify the status of the requests and also to make certain changes and improvements, if necessary, to achieve the desired results. 20%
Create and present materials to support the MKT initiatives across other areas as needed, in order to keep other teams in the loop of the deliverables’ progress and follow up on any issues or additional requirements. 15%
Monitor and maintain an initiatives log to update the implemented marketing initiatives as needed. 5%
JOB IMPACT
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the level of financial impact this job has on the organization. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions:
While this person will not be directly responsible for financial budgets, the person will be supporting the Marketing-Sr Mgr to achieve the MKT goals with financial impact. This person will be responsible for supporting processes to implement Base Management activities and following departmental and company procedures while being legally compliant.
Decisions Made by this Position:
This person will only be responsible for minor day-to-day operating decisions regarding his/her main areas of responsibility. This person will be able to recommend changes arising from his/her day-to-day activities.
Internal most frequent contact: Communications Managers & Sr. Managers, Business Managers, Communications Analysts, Operations Analysts, PSI Group, Compliance Group.
External most frequent contact: Advertising Agency.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Bachelor’s degree required or equivalent combination of education and experience, preferably in the telecommunication Industry.
Preferred majors in Marketing, Management, Business Administration, Advertising, Communications or Industrial Engineering or related field.
3 to 5 years of experience in Marketing, Business Administration, Advertising, and Communications preferred.
Ability to understand, analyze, and interpret data and complex business processes.
Must have creative, analytical, and people skills.
Must have organization and planning skills.
Must have communication (verbal and written) skills in English and Spanish preferably.
Ability to read, analyze, and interpret market research studies and data.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to read, analyze, and interpret common financial reports and legal documents.
Ability to effectively present information.
Ability to build effective working relationships across a range of people internally and externally.
Ability to operate in a multi-task environment.
Strong attention to detail
Sense of urgency.
Ability to solve conflicting situations.
Ability to effectively manage time and prioritization.
Computer knowledge (G-Suite, Microsoft Excel, PowerPoint, Word) required.
Spanish language is a plus.
Creative thinker (in and out of the box)
About the Company
Mad is a full-service digital, marketing, advertising, and technology hub of innovators, artists, and techies, shifting consumer culture through positive brand experiences. We build creative solutions to deliver strategic business goals. From international brands to startups, Mad has the experience for every kind of business.
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