Job Specifications
About the job
London (Hybrid)
To apply: email careers@unfabled.co (CV + cover letter)
About Unfabled
Unfabled is building the most trusted destination for women’s health and wellness. Our community-led platform helps women discover products tailored to their needs – from menstrual and sexual health to hormonal balance and menopause. We’ve reached over 70 million women organically and are backed by leading investors including Morgan Stanley and Sequoia Scout.
Unfabled Labs, our research and innovation platform, powers the development of pioneering consumer health products. Our viral supplement line – created for women, by women – is now stocked in 700+ Boots stores nationwide. You may have seen us in Forbes, The Guardian, Business Insider, The Standard, Sheerluxe and Grazia as we continue to redefine what modern women’s health looks like.
The Role
Ready for radical ownership, creative freedom and serious growth potential? We’re looking for a Brand Manager to lead the next chapter of Unfabled’s growth – building a brand that people recognise, trust and genuinely talk about.
You’ll bring Unfabled’s brand to life across channels, turning strategy into standout creative, well-run campaigns and viral brand moments – from social and content to retail and new product launches.
You’ll be a key driver of Unfabled’s cultural relevance and visibility, scaling a people-powered movement in women's health & wellbeing.
What You'll Do
Strategy, Campaigns & Growth
Plan and deliver integrated campaigns across DTC, retail, paid, organic, influencer, community, CRM and partnerships
Execute brand marketing strategy aligned to revenue, growth and retention goals
Generate and execute bold campaign ideas – including culturally relevant moments, stunts and guerrilla-style activations – with the ambition of making Unfabled a household name
Develop and execute initiatives that support customer retention, loyalty and lifetime value
Content, Organic & Cultural Relevance
Own execution of Unfabled’s content and organic marketing engine
Lead content planning and delivery to drive reach, engagement and shareability
Monitor trends and platform dynamics to inform content, campaigns and brand moments
Brand, Creative & NPD
Execute and uphold brand identity, creative direction and messaging across all touchpoints
Oversee content production for organic and paid channels
Lead NPD from a brand perspective, including naming, positioning, design input and go-to-market storytelling across DTC and retail
Deliver 360 campaigns, launches and key brand moments
Build and maintain a clear brand world to ensure consistency across channels
Provide creative direction for brand photography and lifestyle content
Retail & Omnichannel
Conceptualise and execute integrated retail campaigns for Boots and future retail partners
Ensure packaging, in-store assets and retail marketing align with brand strategy
Deliver 360 retail activations and OOH initiatives to support rate-of-sale improvements online and in-store
Team, Agencies & Operations
Manage external resources and agencies across creative, paid, CRM, social, PR and content
Build clear workflows, briefs and feedback loops to ensure high-quality delivery
Run structured planning cycles, performance reviews, reporting and budget tracking
Insights & Analytics
Deliver weekly, monthly and quarterly reporting on brand activity, performance and learnings
Use insights to continuously improve brand, content and organic marketing performance
About You
4+ years’ experience in brand or marketing roles within omnichannel consumer brands (DTC + retail)
Highly creative, with an instinct for bold ideas and culturally relevant brand moments
Excellent written and verbal communicator
Thrives in fast-paced, ambiguous environments, balancing strategic thinking with hands-on execution
Operates with extreme ownership – proactive, reliable, and accountable
Holds high standards for brand, visual and creative quality, with strong attention to detail
Data-informed and outcome-focused
Excited about women’s health, wellness, and purpose-led consumer brands
Why join Unfabled:
You’ll be joining a small, ambitious team rewriting the rules of women’s health. You’ll shape the cultural edge of a brand redefining wellness for a new generation – with autonomy, steep learning curves, and the chance to make your mark early.
Salary Range (ranges may vary based on skills and experience):
£40,000-£50,000 DOE
Benefits
Salary plus equity options
Hybrid working (3 days in our Paddington office, 2 days WFH)
25 days holiday plus bank holidays
Pension scheme (5% contribution)
Collaborative and inclusive team culture with regular team socials
Health and wellness benefits
Work in a mission-driven environment with the potential to make a significant impact in women's health!
London (Hybrid)
To apply: email careers@unfabled.co (CV + cover letter)
Right to work: We don’t provide visas so please only apply if you have a right to w