Job Specifications
Overview
Provision is automating construction. We help contractors speed up their work, reduce risk, and eliminate errors that cost the industry more than $500B every year. Our mission is to make construction more profitable, so society can build more. We are building the most ambitious vision of what is possible with AI in construction.
Provision is a YC-backed late Seed stage company with over $10M in recent funding from some of the world’s best investors and operators in the construction technology space, including Y Combinator, Sequoia Capital (via their scout program), DroneDeploy, PlanGrid (acquired by Autodesk), and Cercano (Microsoft Co-Founder Paul Allen’s fund), formerly known as Vulcan Capital (investors in Uber, Alibaba, and Spotify).
Come join our team and work alongside builders from Procore, Fidelity, and YC-backed startups who move fast and solve hard problems.
Role
We’re looking for a Growth Marketing Manager to own the full end to end demand generation engine (content marketing, events, lead generation). This role is critical to driving pipeline growth, customer acquisition, and brand awareness as we scale. You’ll design and execute campaigns that deliver measurable results, strengthen our digital presence, and work closely with sales to accelerate growth.
This is a high-impact, hands-on role for someone who thrives in a fast-paced start-up environment and wants to build the foundation for a scalable marketing engine.
What You’ll Do
As the sole marketer, you’ll be the engine that drives our growth. You’ll own the full lead generation and demand creation funnel, from strategy through execution, with a laser focus on generating qualified pipeline for the sales team. This is a hands-on role for a creative, analytical, and performance-driven marketer who thrives on impact.
Partner with Product & CEO: Build a deep understanding of the ICP, industry and positioning as the foundation for your growth strategy
Own the growth engine: Develop and execute multi-channel campaigns (paid search, social, content, email, ABM, SEO) to drive qualified inbound and outbound leads
Build & Optimize the funnel: Design, test, and refine conversion pathways, from ad click to booked meeting, to maximize lead quality and ROI.
Partner with Sales: Work closely with the sales team to define what a “qualified lead” really means, improve lead handoff processes, and ensure full visibility into pipeline performance.
Content and messaging: Craft conversion-focused messaging and assets, landing pages, emails, ads, and offers that engage the target buyer persona.
MarTech stack ownership: Manage and optimize tools like HubSpot, Salesforce, LinkedIn Ads, Google Ads, and analytics platforms to automate, track, and improve campaign performance.
Experiment relentlessly: Launch growth experiments across new channels, offers, and audiences to continuously expand the reach and effectiveness of lead generation.
Report on what matters: Deliver clear reporting on cost per qualified lead, conversion rates, and pipeline sourced, tying marketing impact directly to revenue.
What We’re Looking For
You’re a growth-minded marketer who blends creativity with analytical rigor. You love testing, measuring, and scaling what works. You’ve built (or helped build) predictable lead generation engines in SaaS or B2B tech environments, and you know how to turn marketing activity into qualified pipeline.
Proven experience in B2B SaaS or tech marketing: ideally in a role directly tied to pipeline, product led growth or revenue targets.
Hands-on expertise across key acquisition channels: paid social (LinkedIn, Meta), Google Ads, SEO, content distribution, email marketing, and lead nurturing.
Strong funnel thinking: you understand every step from awareness → conversion → SQL → closed deal, and can identify where to optimize.
Performance mindset: fluent in metrics like CPL, MQL-to-SQL conversion, CAC, pipeline sourced, and ROI.
Marketing automation & CRM mastery: comfortable inside HubSpot (or similar), Salesforce, and analytics tools - you build workflows, dashboards, and automations that make data flow.
Content and messaging chops: you can write or guide the creation of high-converting landing pages, ad copy, and nurture sequences.
Growth experimentation DNA: you thrive on A/B testing, rapid iteration, and finding scalable wins.
Collaboration and alignment: you work hand-in-hand with Sales to define lead quality, improve conversion rates, and celebrate pipeline success together.
What Success Looks Like
Pipeline Growth – Consistently generating high-quality MQLs and driving SQL conversions.
Campaign ROI – Continuous improvement in conversion rates and lead quality.
Customer Engagement – Increased engagement across ABM, field, and content channels.
Strategic Impact – Delivering insights that inform broader business strategy.
Compensation
OTE: C$120,000 – C$170,000
Bonus: Performance-based, tied to MQL generation and pipeline contribution
Equity