Job Specifications
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Millions of Roku users rely on the Roku Search experience every day to start their entertainment journey or identify new interests — because it’s fast, personalized, and delightfully relevant. Roku’s Search team is rapidly evolving its entertainment search capabilities, from harnessing the latest in Generative AI and ML to deliver hyper-relevant results, to a truly assistive, companion-like Search experience that’s omnipresent across the Roku ecosystem. This team boasts tenured, bright AI/ML talent at Roku, committed to shaping the future of how millions of people discover entertainment. The team is highly data-driven and focuses on continuously learning about our users and business through hundreds of consumer experiments each year.
About The Role
In this role, you’ll leverage your expertise in Search or related consumer product management domains to craft and execute a roadmap that helps viewers effortlessly find what they want — and discover what they didn’t know they’d love. As a key leader in this journey, you’ll be a force multiplier — balancing delightful user experiences with thoughtful monetization and subscription growth strategies. You’ll bring strong executional rigor, cross-functional collaboration, excellence in experimentation, and applied knowledge of AI/ML to create consumer features that drive measurable lifts in engagement, retention, and revenue.
For California Only - The estimated annual salary for this position is between $204,000 - $303,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
Own the Search roadmap end-to-end: Lead the most widely used entertainment TV search experience in North America, defining and delivering a multi-year product vision
Champion product craftsmanship: Identify pain points and opportunities across user experience (with UX and UXR) and business levers (with Strategy and Vertical teams)
Collaborate seamlessly: Partner across technical, ads, design, business, and analytics functions to align goals, manage trade-offs, and communicate decisions effectively
Prioritize with impact: Draw hard lines on priorities informed by industry trends, user insights, company strategy, and data — ensuring we deliver high-ROI features
Be intensely data-driven: Analyze how new features and experiments affect engagement, monetization, and satisfaction; form strong, data-backed hypotheses for iteration
Evangelize product requirements: Translate insights into clear, detailed PRDs and align cross-functional teams through Roku’s planning and execution cycles
Monitor and optimize performance: Track consumer and business KPIs across Search dashboards; refine success criteria with analytics to ensure measurable outcomes
Champion compliance and trust: Partner with Legal, Privacy, and Security teams to ensure our technologies meet all applicable standards
Drive innovation through Gen-AI: Introduce next-generation capabilities that bring search and browse experiences closer together using LLMs and assistive intelligence
Lead with influence: Partner with engineering managers to deliver high-quality products on time, balancing engagement and revenue goals
Grow Search as a business: Cultivate partnerships and cross-functional relationships to uncover new growth opportunities and launch category-defining features
Be a domain expert: Develop a deep understanding of content metadata, machine learning, and relevance algorithms — and how they translate into user value
We’re Excited If You Have
5+ years of product management experience in consumer search, discovery and personalization, video, or large-scale data-driven products
Expertise in recommendation systems, content metadata, search technologies, ML/AI, and A/B experimentation at scale
Exceptional communication skills — verbal, written, and visual — with the ability to engage senior product, business, and engineering leaders
About the Company
With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV.
Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximat...
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