Job Specifications
SEO & Generative Engine Optimisation Consultant
London
3 Month Contract
£250 - £312/day inside IR35
We’re looking for an experienced SEO & Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape.
This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best‑practice approaches for generative and AI‑driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences.
Working with our retail client and their cross‑functional stakeholders, as well as external agency partners, you’ll provide strategic guidance, practical frameworks, and actionable recommendations to future‑proof organic performance.
This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs.
Key Responsibilities
Assess the retail client’s current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative search
Define a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectives
Establish best‑practice frameworks for content, technical SEO, and structured data to support AI‑driven and generative search visibility
Prioritise high‑impact initiatives, balancing quick wins with long‑term strategic value
Work with the client’s Digital, IT, Creative, and Data teams to ensure technical readiness, aligned content approaches, and clear measurement frameworks
Act as a central SEO and GEO subject‑matter expert, driving alignment across internal teams and external agency partners
Review and guide agency roadmaps and outputs, ensuring consistency with GEO strategy and evolving best practice
Translate emerging industry trends and platform changes into clear, actionable recommendations
Define how SEO and GEO success should be measured, acknowledging evolving data and attribution challenges
Provide insight‑led recommendations that link organic visibility to commercial and performance outcomes
Educate stakeholders on generative search trends and implications
Deliver clear documentation, playbooks, and guidance to enable teams to continue GEO activity beyond the contract
The successful candidate will have the following skills/knowledge:
Significant experience in SEO at a manager or senior consultant level (in-house or agency).
Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
Proven experience developing SEO or organic growth strategies at scale.
Experience working cross-functionally with technical, creative, and data teams.
Strong analytical and problem-solving skills, with the ability to translate complexity into clear recommendations.
Confident stakeholder manager, able to influence without direct authority.
Comfortable working in fast-moving, ambiguous environments with evolving best practice.
About the Company
Lorien is a technology, transformation and telecom talent solutions specialist. We combine tech expertise with the scope, depth and breadth of large-scale talent solutions.
Driven by both clients and candidates, covering Europe and the US, we work with all sectors, sizes and tech needs – from start-up to established, tech companies and those who use tech to propel them further - we work with them all.
Our unique position in the market means we have the insight to create tailored solutions – keeping our clients ahead of t...
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