Job Specifications
Worthing, West Sussex - Hybrid
Full time, Permanent
Up To £45,000 Per Year Plus Various Company Benefits
At Bluecrest, we're more than a health assessment provider - we're the health intelligence company. Since our founding in 2012, we've been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights.
Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.
We're proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful.
Join us in shaping the future of health intelligence, where your work makes a real difference, every day.
Are you a content leader who thrives on shaping strategy and delivering work that genuinely moves the needle? We're looking for a Content Marketing Manager to drive our brand's voice and visibility across both B2C and B2B audiences. In this role, you'll own the full content lifecycle - from setting direction to ensuring every piece that leaves the door is polished, purposeful and onbrand.
You'll lead our approach to organic growth across SEO, Generative Engine Optimisation (GEO), Digital PR and organic social, guiding our agencies and a talented team of two Content Executives to deliver highquality work that supports brand and commercial goals. Working closely with our Growth Marketing Managers, you'll bring campaigns to life through impactful content, emails, newsletters, video and thought leadership. If you're someone who combines bigpicture thinking with consistently highquality execution, this is a chance to shape a growing function with real influence.
What can we offer you in return? *
Balance & Support
Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
Company Sick Pay Scheme
Enhanced Family Leave
Learning & Development
Apprenticeship Scheme
Career Development Opportunities
Bluecrest Academy for Aspiring Managers
Leadership Development Programme
24/7 Learning Library - accessible for everyone!
Financial & Lifestyle
Salary exchange pension
Employee Charity Sponsorship Scheme
Retail and Leisure Discounts
Home Office Allowance
Sophos @Home Protection
Employee Assistance Programme
Health & Wellbeing
Discounted Gym Membership
Cycle to Work Scheme
Four Free Health Assessments per year for yourself, family or friends
50% Off Additional Health Tests
Life Insurance
After qualifying period & subject to terms and conditions and/or eligibility.
What Your Day To Day Will Look Like..
Content strategy & calendar: define and manage content plans across channels. Collaborate with Growth Marketing Managers to write and optimise content for high-performing campaigns and ensure timely publishing
Repurpose and align content across B2B and B2C channels: ensure content created for one audience is adapted effectively for the other, maintaining brand consistency, tone of voice, and strategic objectives while maximising efficiency and impact.
Be the brand guardian: ensure tone of voice, messaging and visuals reflect brand guidelines across all touchpoints.
Content quality assurance: Review and approve all content before distribution to ensure accuracy and alignment with brand and strategic objectives.
Lead and develop two direct reports: [Consumer Content Marketing Executive and Corporate Content Marketing Executive] setting clear objectives and fostering growth.
Drive SEO, GEO & Digital PR: Own strategy for traditional and AI-driven search. Manage agencies to deliver measurable results and align with brand goals.
Social media strategy: develop and execute organic social media strategy to drive engagement and complement SEO, GEO and Digital PR efforts.
Monitor and report on content performance: Track and analyse the performance of all content initiatives including SEO, GEO, Digital PR, social media, email, and website content. Provide actionable insights for improvement.
Manage marketing budgets for SEO, GEO, Digital PR, and content initiatives, ensuring cost efficiency and ROI. Monitor spend against KPIs, approve agency invoices, and provide regular budget performance reports.
Email & newsletter content: Write, review and optimise weekly retention/acquisition emails and plan monthly B2B and B2C newsletters.
Video content planning & delivery: Ensure a steady pipeline of video content. Oversee planning, scripting, and production to support campaigns.
Thought leadership content: Coordinate whitepapers and other assets to position the brand as an industry leader.
Brand Ambassadors & Partnerships: Build relationships with influencers and partn
About the Company
Bluecrest Wellness offers high-quality health assessments, delivered on-site or through our network of over 2,000 venues nationwide. With tailored follow-up advice as standard, the health and wellbeing of your employees can dramatically improve resulting in fewer sick days and increased productivity.
Include Bluecrest Wellness in your employee Health Benefits scheme and take advantage of:
• Cost-effective prices which allow you to offer health checks to your entire workforce
• Network of 2,000+ locations including on-site v...
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