Job Specifications
Job Description
Are you passionate about shaping and amplifying one of the world’s most beloved family brands?
Use your communication superpowers to build connections and boost shopper excitement for our Brand Retail stores and eCommerce site!
Please note
No relocation assistance is offered for this position.
The role is based on our London HUB located at 8-10 New Fetter Lane. Our hybrid working model is 3 days office/2 days home weekly.
Core Responsibilities
Support development of global earned media strategies to deliver LEGO® Brand Retail commercial and marketing objectives, such as product launches and shopper occasions.
Support the adaptation and activation of global campaigns in regional/local markets across channels including PR, influencers, social media, and events.
Lead global measurement and campaign evaluation, report results, share guidelines, and act on relevant findings.
Maintain the global news bureau and press office for LEGO® Retail, including managing content and asset creation for earned-media campaigns, managing translations, developing pitch guides, and product seedings.
Assist with business and finance processes, such as budget management, status documents, managing SharePoint, and URL tracking.
Support internal communications as needed.
Collaborate with global licensors’ communication teams as relevant.
Support briefing and managing agencies to deliver earned media campaign needs.
Play your part in our team succeeding
The Associate Manager, Global Retail Communications role supports earned media activities across LEGO® Brand Retail globally, including 200+ LEGO® Stores and shop.LEGO.com. You will help deliver global campaigns and toolkits that translate audience and channel objectives into impactful global and local market activations.
This role is part of the global Markets & Channels Communications team within Corporate Brand Communications, featuring earned media specialists. You will collaborate closely with senior managers, global communications, marketing, and agency teams to develop and implement strategies that propel the group’s retail enterprise on a global scale. By supporting senior leadership, you will prioritize and activate earned media strategies that drive the success of our retail initiatives worldwide.
Do you have what it takes?
Experience in a PR/communications role or similar, ideally supporting global brands, Fast-Moving Consumer Goods (FMCG) sector, or retail brands.
Solid understanding of earned media strategy, news media landscape, influencer engagement, social media, and their measurement.
Strong commercial understanding, preferably from a retail environment, or related experience in crafting shopper and retail marketing solutions.
Proven track record supporting communications strategy and driving earned media coverage and reach.
Clear, concise communicator with strong writing skills.
Excellent multitasking capabilities with project management, planning, and organisational skills.
Ability to thrive in a highly matrixed organisation, working cross-functionally and building positive relationships as a collaborative team player.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully c
About the Company
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities ar...
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