Job Specifications
Marketing Analytics Manager
Position Overview
We are seeking a results-driven Marketing Analytics Manager to lead our analytics efforts in optimizing marketing strategies. The ideal candidate will analyze campaign performance, customer behavior, and market trends to provide actionable insights that drive growth and enhance customer engagement in the insurance and financial services sectors.
This role is hybrid, requiring 3 days onsite at the company's Hudson Yards office.
Key Responsibilities
Provide actionable insights and analysis for marketing initiatives across multiple channels, recommending ways to leverage past success to apply to future programs and campaigns
Review existing reports and dashboards, and create new ones as needed that demonstrate our marketing and brand effectiveness
Provide full funnel insights for lead generation, nurture campaigns, and member engagement
Provide insights on sales enablement capabilities
Ensure that website features and events are appropriately tracked within digital tracking tools troubleshoot with tech and data teams when necessary
Share ongoing trends, distill information, and provide creative insights that can be leveraged for content
Define KPI benchmarks to determine the success of campaigns
Present data to key stakeholders across multiple teams
Coordinate production of bi-weekly, monthly, and quarterly performance reports and dashboards with the offshore team
Qualifications
5+ years of hands-on experience with marketing campaign analytics systems such as Google Analytics, Google Looker Studio, Google Tag Manager, Ahrefs, and Adobe Analytics.
Experience within insurance or other financial service-marketing industries that use digital content and marketing channels to drive engagement and demand.
Proficiency in website analytics and conversion rate optimization
Experience working with a distributed team in a matrix organization or agency experience
Knowledge of using Excel for large data sets & understanding of web analytics KPIs.
Flexible and creative problem solver able to tackle complex issues while collaborating across multiple teams and maintaining an optimistic attitude
Experience with lead and demand generation marketing campaigns
Strong analytic skills and ability to make sound decisions.
Highly organized, detail-oriented, and focused on consistently exceeding expectations.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word To
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
sammy.realon@jobalert.creativecircle.com
Please do NOT change the email subject line in any way. You must keep the JobID: : SR9-1973573 -- in the email subject line for your application to be considered.***
Sammy Realon - Senior Solutions Delivery Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 08/26/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los