Job Specifications
Role Summary
We are seeking a Marketing Technical Business Analyst who can operate as a hands-on consultant and primary liaison between Marketing, Analytics, and Technology teams. The ideal candidate combines strong marketing domain knowledge with technical and analytical depth, enabling clear translation of marketing objectives into data, reporting, and measurement solutions.
This is a highly visible, onshore role requiring excellent communication skills and the ability to partner closely with marketing leadership.
Key Responsibilities
Serve as the bridge between Marketing stakeholders and technical/analytics teams
Translate marketing strategy into technical requirements, user stories, and acceptance criteria
Analyze marketing performance data including ad spend, campaign effectiveness, and attribution
Define and support analytics requirements using GA4 and related digital analytics platforms
Enable optimization of marketing spend through insights, dashboards, and performance reporting
Facilitate requirement workshops, stakeholder discussions, and solution reviews
Ensure alignment, clarity, and timely delivery of marketing analytics initiatives
Required Skills & Experience
Proven experience as a Technical Business Analyst in marketing or digital analytics environments
Strong understanding of digital marketing metrics, paid media spend, and campaign performance
Hands-on experience with GA4 or similar analytics tools
Ability to operate in a consultative, client-facing capacity
Excellent communication, documentation, and stakeholder management skills
Experience working onshore with cross-functional business and technical teams
Preferred Experience
Background in marketing technology, analytics, or agency/consulting environments
Familiarity with tag management, data layers, and MarTech ecosystems
Engagement Notes
Business-critical role supporting core marketing initiatives
To know more about Brillio CES: https://www.brillio.com/services-customer-experience-services/
Why should you apply for this role?
Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data-led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms.
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Equal Employment Opportunity Declaration
Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
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About the Company
Brillio is one of the fastest growing digital technology service providers and a partner of choice for many Fortune 1000 companies seeking to turn disruption into a competitive advantage through innovative digital adoption. Founded in 2014 as a digitally native full-service digital transformation services and consulting firm, we apply our expertise in customer experience transformation, data analytics, Artificial Intelligence (AI), platform and product engineering, cloud infrastructure, and security to help clients quickly i...
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