Job Specifications
About Us
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The National Theatre, The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres and LW Theatres.
Since 2019, we've been building a proprietary analytics and reporting stack that now houses the world's largest dataset of its kind - over 1 billion rows of entertainment analytics data, enriched with cutting-edge AI. We're not a traditional agency, we're a data company that loves arts & entertainment.
About The Role
We are looking for an analytical problem solver with exceptional attention to detail, a talent for learning quickly and a flair for data visualisation.
As Digital Analyst, you will own data visualisation and web analytics for live entertainment clients across the UK and US, and play a key role in tracking implementation. Across our media clients, tech projects and research work, you will build and manage the data visualisations that bring SINE's vast dataset to life.
Sitting in the Tech team and working closely with the Client Strategy, Media, Tech, and Data & Insights teams, you will design, build and iterate Looker Studio dashboards, implement and maintain conversion tracking through Google Tag Manager (GTM), set up and manage Google Analytics 4 (GA4), and steward data hygiene within Google BigQuery.
You will be a hands-on executor who also shapes standards, documentation and QA so clients can trust every metric they see.
Responsibilities
Delivery and ownership
Own SINE's live reporting stack, delivering and managing client reporting solutions for major arts institutions
Design, build, and iterate Looker Studio dashboards for media planning, research, and business intelligence - combining GA4, media, and sales data into a single source of truth
Own GA4 across the agency, including property configuration, event schema design and ongoing maintenance
Plan, implement and QA web and conversion tracking in GTM for marketing and ticketing journeys
Collaboration and enablement
Support internal teams as the first point of contact for tracking queries and troubleshooting
Partner with Client Strategy and Media teams to translate business questions into measurable tracking and reporting
Contribute to SINE's proprietary dashboarding system, developing and iterating the product over time
Requirements
You are an analytical problem solver with a sharp eye for detail and a methodical approach to quality assurance. You communicate clearly and confidently, with the ability to translate complex technical concepts into compelling data visualisations for non-technical stakeholders. You thrive in a fast-paced environment, managing multiple clients and adapting seamlessly to varied reporting cadences and priorities.
Essential Skills & Experience
Strong Looker Studio skills
Confident spreadsheet fluency
Proven GA4 setup and report building experience, with ownership of properties and conversions
Hands‑on GTM tracking knowledge including event implementation and troubleshooting
Desirable Skills & Experience
Working knowledge of BigQuery and SQL for data management and joins
Exposure to server‑side tagging and consent‑aware implementations
Familiarity with Customer Relationship Management (CRM) or Customer Data Platform (CDP) data and ad platform connectors such as Supermetrics
Technology Proficiencies
Looker Studio and other data visualisation tools
Microsoft Excel/Google Sheets
Google Analytics 4
Google Tag Manager
Google BigQuery (preferred, but not required)
Javascript (preferred, but not required)
Benefits
25 days' holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years
Competitive salary, benchmarked annually
Early Friday finish at 3pm (subject to business needs)
Enhanced family and personal leave policies
Health cash plan (after 3 months)
Employee assistance programme
Hybrid working with home equipment allowance
Regular social events and free tickets to live events
Structured personal development programme and access to industry conferences
An active social events calendar
Opportunities to help further shape the business culture and agency benefits
LOCATION
Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.
At SINE Digital, we're committed to creating a
About the Company
SINE Digital is a leading, independently owned, performance marketing agency that was launched in the UK in 2017 by a team of artists who identified how data science could inform and elevate digital marketing by connecting people to the experiences they love. The SINE Digital team combines specialists in live entertainment and sports marketing with data scientists who work with clients to eliminate ‘wastage’ and maximise media spend, fast. This market leading approach has led SINE Digital to grow exponentially while deliveri...
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