Job Specifications
Egis is a leading global architectural, consulting, construction engineering, operations and mobility services firm. We create and operate intelligent infrastructure and buildings that both respond to the climate emergency and contribute to balanced, sustainable and resilient development. Our 22,000 employees operate across over 100 countries, deploying their expertise to develop and deliver cutting-edge innovations and solutions for clients. Through the wide range of our activities, we are central to the collective organisation of society and the living environment of citizens all over the world.
In the UK, we're proud to be delivering some of the most iconic projects which help connect people, protect our environment, and meet emission reduction targets. From motorways to tramways, and nuclear power plants to smart cities, clients choose us to help them solve their most complex challenges - delivering climate-responsible growth that meets the needs of communities, industry and the planet
We are creating a new Head of Digital & CRM role at the heart of Egis’ global marketing transformation. This is a rare opportunity to shape how a world-class engineering consultancy connects with its clients in a digital-first world.
Job Description
We are creating a new Head of Digital Marketing & CRM role at the heart of Egis’ global marketing transformation. This is a rare opportunity to build the digital and CRM backbone that enables Egis to scale growth, strengthen client relationships and demonstrate marketing’s commercial impact.
Reporting directly to the Chief Marketing Officer, the Head of Digital Marketing & CRM will define and deliver Egis’ global digital marketing and client engagement strategy - building the platforms, data insights and experiences that strengthen our brand, generate demand and contribute to the business pipeline. This role is critical to moving Egis from activity-based marketing to a measurable, growth-oriented marketing model.
You will lead the evolution of Egis’ digital ecosystem - from website and social media to marketing automation, analytics and CRM - ensuring a seamless, data-driven and commercially effective client journey. Working closely with Business Development, IT and regional marketing teams, you’ll embed a culture of digital excellence, accountability and insight-led decision-making across the organisation.
This is a strategic and hands-on leadership role for someone who wants to build, not just run, a best-in-class digital marketing function, creating the infrastructure, tools and team that will power Egis’ next chapter of brand growth and business performance.
Key responsibilities
Lead the strategic evolution of Egis’ digital client experience, ensuring our digital presence reflects the innovation and sustainability values at the heart of our brand and drives measurable engagement and influence
Define and deliver Egis’ global digital marketing strategy, ensuring alignment with brand, business and campaign priorities to deliver growth and commercial outcomes
Lead the ongoing development, performance and optimisation of Egis’ digital platforms, including website, social media, SEO/AEO/SEM, AI and marketing automation tools
Lead the global implementation and commercial activation of Microsoft Dynamics Marketing, embedding campaign tracking, lead management, pipeline influence measurement and marketing ROI reporting across the Group
Own the definition and reporting of marketing contribution to pipeline, including campaign influence, engagement scoring, lead qualification and event ROI tracking in partnership with Commercial leadership.
Champion an insight-led, digital-first approach to campaign delivery and client engagement, working closely with the Head of Brand, Content & Campaigns
Partner with IT and regional marketing teams to ensure technology integration, governance, GDPR compliance and data quality across platforms
Manage external agencies, martech vendors and internal digital resources, leading the digital marketing team to deliver innovative, high-quality experiences that strengthen Egis’ brand and commercial impact
Build internal capability and promote best practice in digital marketing and CRM enablement across global and regional teams
Qualifications
8+ years’ experience in senior digital marketing roles, ideally within engineering, infrastructure, professional services or other complex B2B environments
Proven success driving digital transformation, brand growth and measurable commercial results within complex, multi-market organisations
Demonstrable experience leading CRM implementation and marketing automation transformation at scale (eg Dynamics, Salesforce), including integration with sales pipelines, data governance and ROI reporting
Proven experience defining and reporting marketing contribution to revenue or pipeline in a professional services or complex B2B environment.
Strong understanding of digital channels, automation, analytics, SEO/SEM and d