Skills

Go CRM Research Content Creation SEO Marketing Content Marketing Email Marketing Analytics Google Analytics

Job Specifications

Content Marketing Executive – B2B eCommerce

£30,000 | Hybrid/Remote | Full-time | Flexible hours (8am-6pm)

About the Role

We're looking for a curious, customer-obsessed content writer to help us become the go-to authority in our industry. You'll craft content that doesn't just tick SEO boxes, it answers real questions, solves actual problems, and builds genuine trust with our B2B customers.

This isn't about churning out product descriptions. You'll be the voice behind every touchpoint of our customer journey, from website pages to order confirmations, creating content that's informative, compelling, and reassuringly human.

Who are we?

Founded in 2011, Kingfisher Direct Ltd are a B2B eCommerce retailer supplying commercial and industrial products to companies and organisations across the UK. With over 35,000 products in our range, we serve everyone from busy manufacturing plants and warehouse operations to schools, universities, and public sector facilities. Whatever your industry, we've got the gear to keep your operation running smoothly.

What You'll Be Doing

Website Content

Write and optimise product pages, category descriptions, and buying guides
Develop engaging content for information pages, FAQs, and blog articles
Continuously refine checkout messaging and customer account content
Create industry-specific landing pages that speak to our diverse sectors

Customer Communications

Craft every email a customer receives—from order confirmations to delivery updates
Manage automated messaging across our CRM and eCommerce platforms
Collaborate with our email marketing agency on campaigns and automated flows across 4 websites

SEO & Analytics

Work directly with our external SEO agency on content strategy
Contribute to outreach, link building, and product guide development
Use customer insights and analytics to inform content improvements

Customer Experience

Manage Reviews.io messaging and review collection
Enhance our AI-powered live chat responses using customer FAQs
Gather testimonials and case studies to showcase real customer success

Wider Responsibilities

Maintain our LinkedIn company presence with authentic, engaging posts
Build relationships with supplier marketing teams for product insights
Keep our internal SharePoint fresh and informative for the team

What We're Looking For

Essential:

Proven experience writing for eCommerce websites
Solid understanding of how eCommerce platforms work
Current knowledge of SEO best practices for online retail
Experience with email marketing platforms and their eCommerce integrations
Hands-on experience with eCommerce CMS platforms
Smart approach to using AI as a tool (not a replacement) for content creation

Bonus Points:

B2B eCommerce marketing experience
LinkedIn content management for business accounts
Google Analytics experience for measuring content performance
Familiarity with Semrush or similar keyword research tools

Why Join Us?

We're a company who cares deeply about what we do and the customers we serve—whether that's a construction site manager, a facilities director, or a warehouse supervisor. We believe great B2B content should be as engaging as it is informative, and we're looking for someone who gets that.

Benefits:

Casual dress
Company events
Company pension
Flexitime
Sick pay
Work from home
Your birthday off!
An extra day's holiday for every year worked up to 5 additional days

About the Company

We’re Kingfisher Direct. Providing The Products That The People In Your Business Need. We're proud to be your go-to supplier for quality industrial and commercial equipment across the UK. With over 35,000 products in our range, we serve everyone from busy manufacturing plants and warehouse operations to schools, universities, and public sector facilities. Whatever your industry, we've got the gear to keep your operation running smoothly. Our Story Back in 2011, we saw a problem that needed fixing: buying business supplie... Know more