Skills

Communication Canva HubSpot Sales CRM Social Media Graphic Design SEO Autonomy Marketing Email Marketing Photoshop Digital Marketing

Job Specifications

Role Overview

We are looking for an experienced, proactive and hands-on Senior Marketing Executive to join our UK marketing team to support and deliver a wide spectrum of marketing activities for Paragon ID with particular focus on its subsidiary RFiD Discovery (www.rfiddiscovery.com). This is a varied and practical role, ideal for someone who enjoys both strategy and execution and is comfortable working across digital, content, CRM and events.

You will play a key role in developing digital presence particularly through SEO/AEO improvements, improving lead generation and supporting sales activity to drive business growth, while ensuring our marketing systems and reporting are robust and effective.

Why join us?

Join Paragon ID and RFiD Discovery at a time of exciting new opportunities. This role offers the chance to take real ownership of hands-on marketing activity, working with innovative, technology-led products that make a tangible impact for customers.

You’ll enjoy a varied role with genuine autonomy, close collaboration with senior stakeholders, and the support of an experienced and collaborative team. With hybrid working and potential for this role to become permanent, this is an ideal opportunity for a dedicated marketer who is looking for a chance to shape and deliver marketing activities that directly support business performance.

Key Responsibilities

Digital Marketing & Content

· Create new website, social media and other content including product information, blogs, news and case studies

· Improve existing website content to increase lead generation through SEO, AEO and AI-influenced search optimisation

· Create video content from initial script to filming, photography and basic in-house editing

· Work with external designers on more complex video or design projects

CRM & Lead Management

· Manage the ongoing optimisation of HubSpot CRM, including data quality checks, reporting, internal user support and workflow set up

· Manage website enquiries and monitor follow-up activity to ensure timely responses in collaboration with the sales team

· Carry out email marketing campaigns

Events & Sales Support

· Organise and support company exhibition stands and customer events

· Create product brochures and case studies using InDesign

· Develop effective PowerPoint presentations for sales and internal use

· Update SharePoint portal with latest marketing materials

Other responsibilities

· Monitor marketing and sales KPIs and produce monthly marketing reports to track performance

· Support global reseller partners with marketing materials and joint initiatives

About You

You are an energetic, highly organised self-starter who can juggle multiple projects and deadlines and is comfortable working with stakeholders at all levels.

With a keen eye for design and excellent written and verbal communication skills, you understand how to leverage digital marketing channels to generate leads.

We are looking for:

· Minimum of 3+ years B2B marketing experience, ideally with a marketing related degree or other relevant qualification

· Experience of configuring and using a CRM system (ideally HubSpot)

· Proven hands-on SEO and website content generation experience aligned with current SEO best practice and AI-influenced search behaviour

· Great working knowledge of graphic design, preferably with experience using Adobe InDesign and Photoshop and Canva

· Solid knowledge of MS Office in particular PowerPoint

· Experience of marketing a technical product or solution an advantage

· Native proficiency in French desirable

Job Types: Full-time, Contract/Temporary

Contract length: 8 months

About the Company

Paragon ID is a leader in identification solutions, in the e-ID, transport, smart cities, traceability & brand protection and payment sectors. Using the latest technologies such as RFID and NFC, Paragon ID provides smart cards, tickets, labels and tags to worldwide clients in diverse markets including public transport, manufacturing, logistics, gaming and retail. Know more