Skills

Dynamics Quality Assurance Research SEO Marketing Project Management Email Marketing Recruitment Analytics Digital Marketing

Job Specifications

Client : Insurance Group/Insurance/Investment Banking

Title : Digital Marketing Specialist/Marketing Automation Specialist/Marketing

Specialist/Email Marketing Specialist

Duration : 6 Months

Location: Toronto, ON

Job Description:

Demonstrates expert proficiency in creating targeted email campaigns, including audience segmentation, form creation, quality assurance, and execution within Microsoft Dynamics. Ensures campaigns are accurately configured, tested, and delivered to maximize engagement and effectiveness.
Familiarity with website content management tool (Adobe Experience Manager) to guide the creation and updating of web pages. Ensures all content aligns with branding standards and undergoes thorough quality assurance to maintain a consistent and professional online presence.
Familiarity with Canada French regulations and translation requirements.
Familiarity with a variety of analytics, research, and reporting platforms such as Looker Studio for website performance reporting and Demandbase for Account-Based Marketing (ABM) insights. Leverages data to inform strategy and optimize marketing efforts.
Identifies moderately complex website changes and enhancements needed to improve user experience and functionality. Effectively communicates these requirements to the appropriate teams to ensure timely and accurate implementation.
Completes moderately complex design and content writing tasks as assigned by colleagues to improve and expand the company's digital marketing efforts.
Uses SEO tools (Semrush and Google Search Console) to evaluate web pages, audit our site, and perform competitive analysis to uncover actionable insights to improve search rankings and enhance the company’s digital presence.
Uses project management tool (Wrike) to manage, assign and complete projects, deliverables and tasks. Ensures projects are completed on time and meet quality standards.
Partners with regional marketing teams and other key stakeholders to ensure consistent application and execution of marketing initiatives across different markets and channels.

Soft skills:

Demonstrates strong self-management skills by effectively organizing tasks and managing timelines to ensure project milestones and deadlines are consistently met. Proactively identifies potential obstacles and resolves issues efficiently to keep projects on track.
Demonstrates comfort and proficiency in navigating various digital platforms and tools. Shows initiative and resourcefulness by independently exploring new technologies and features to understand their functionality.

Mindlance is an equal-opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and a work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process.

About the Company

Founded in 1999, Mindlance is one of the largest diversity-owned staffing firms in the US and has been on SIA's list of Fastest Growing US Staffing Firms for 10 years. Mindlance has also been recognized as one of the consistently best performing partners to industry-leading MSP programs including Allegis, Kelly, TAPFIN, PROUnlimited, Pontoon, GRI, WorkforceLogiq and Agile-1. What started with contingent staffing has developed to a comprehensive portfolio of workforce solutions. Along with industry specific, talent-centric st... Know more