Skills

Brevo Test Sales CRM Attention to detail Marketing

Job Specifications

CRM Specialist (Marketing)

Northampton (Office based so must live local!)

£30,000 - £36,000

We’re looking for a CRM Specialist who can take full ownership of our clients CRM strategy and deliver campaigns that genuinely make a difference. You’ll focus on strengthening customer retention, increasing repeat purchases and boosting lifetime value across their B2B ecommerce customer base. You’ll plan, build and improve email campaigns, automated journeys and lifecycle communications using Brevo and the CRM platform. The aim is simple: make sure every customer receives the right message at the right moment.

You’ll work closely with marketing and sales to shape audience segments, personalise communications and maintain clean, reliable CRM data. You’ll also manage a clear communications calendar to keep activity organised and consistent.

A strong analytical approach is key. You’ll monitor performance, test ideas, refine campaigns and use insights to drive better engagement and commercial results across onboarding, reactivation, upsell and retention.

If you want to lead CRM activity end to end and play a key role in how you communicate with your customers, this is your opportunity.

Some of your daily tasks will include:

Building and deploying email campaigns and automations using Brevo
Managing customer records, segments, and workflows within the CRM (bonus if you are familiar with Prospect CRM)
Creating and optimising lifecycle journeys such as onboarding, reactivation, upsells, and customer retention
Maintaining and managing the CRM communications calendar
Reviewing campaign performance, engagement metrics, and conversion data
Working with marketing and sales teams to inform targeting, messaging, and timing
Testing subject lines, content, frequency, and workflows as part of a test-and-learn approach

What are we looking for?

Proven experience in a CRM or CRM marketing role
Experience working within a B2B ecommerce environment
Hands-on experience owning and executing CRM campaigns end to end
Strong understanding of customer lifecycle marketing and retention strategies
Commercially aware analytical mindset with the ability to interpret performance data and apply insights
Confident working with customer data, segmentation, and automation logic
Highly organised with strong attention to detail

About the Company

Our Heritage Founded by Lady Virginia Tate in 1985, Tate Recruitment emerged with a firm vision: to be the best everywhere, all the time. Rooted in this ambition and our foundational core values, we've evolved to address the ever-changing dynamics of the job market while staying true to our origins. About Us: Your Trusted Recruitment Partner We specialise in connecting top talent with employers across multiple sectors. From dynamic start-ups to SMEs to established multinational corporations, we've successfully placed candid... Know more