Job Specifications
At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your
worst customer experience. This mantra is what drives our digital consultancy to think
beyond the easy answers and instead create websites, apps, portals and other
experiences that solve customer needs for Fortune 500 companies in intuitive and
empathetic ways. And we make this lofty standard a reality by fusing strategy, data,
design and technology together to arrive at solutions that set the bar higher for
everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working
across departments and engaging both our clients and our communities to deliver the
greatest good.
Show Hustle
We're not ones to sit on our hands and wait. Instead, we anticipate opportunities,
collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and
constantly anticipate what's next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives
and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger,
more inspiring ideas.
But Enough About Us. Let's Talk About You.
At Horizontal, content isn't just copy, its structure, strategy, and story. Content can
deliver our clients and competitive advantage, and we partner with clients on that
journey.
As a Content Strategist, you'll play a key role in helping global brands organise their
content supply chain in smarter, and more scalable ways. You'll work at the
intersection of creativity and systems-thinking, designing the frameworks that allow
content to be reused, localised, personalised, and delivered across multiple channels
with ease. Whether it's shaping a taxonomy, crafting AI content workflows, or setting
the foundation for a multilingual content experience, you'll be helping businesses grow
by turning complexity into clarity.
Ultimately, you'll help clients understand what good content operations look like and
guide them through the messy middle of evolving from the unruly maze of decentralised
content to something governed.
What We're Looking For
We're looking for someone who sees content as more than words on a page, someone
who understands how content moves, scales, and delivers value. You're curious,
systems minded, and excited by the idea of building content ecosystems that are just
as elegant behind the scenes as they are on the surface.
You don't need to have all the answers, but you should have the frameworks and
mindset to help us ask the right questions. We're especially interested in those who've
worked in, or helped lead, the shift to composable and headless architectures, and
who understand the organisational transformation this requires.
As a Content Strategist at Horizontal, you'll be both a practitioner and a consultant.
Your work will span from high-level strategic planning to hands-on execution, working
with our clients to:
Understand how content supports business goals and user needs
Lead workshops and discovery sessions to define content approaches
Assess and define content operations and governance models
Create IA, taxonomies, metadata structures and content templates
Collaborate with UX and tech to ensure content is feasible, localisable, and
scalable
Bring clarity to complex publishing ecosystems
In time there is the opportunity to lead on scaling the content strategy function within
Horizontal.
Key Responsibilities
Content Strategy
Shape and lead enterprise-wide content strategies that support business goals
and user needs
Build governance frameworks to ensure quality, consistency, and accountability
Define KPIs to measure performance and drive continuous improvement
Champion innovation in how content is created, managed, and delivered
Lead workshops and discovery sessions with clients to help identify and define
content needs, priorities, and roles
Embed SEO thinking into content strategy - aligning structure, metadata, and
messaging with search intent and discoverability goals
Help clients navigate the shift to composable and headless content architecture
Content Management
Design workflows that make content easier to create, approve, and publish
Set up rights and permission structures that support secure collaboration
Develop strategies for publishing content across global platforms and channels
Establish content lifecycle practices—from creation to archival
Map current vs future-state content operations and help shape practical
roadmaps for change
Content Architecture
Create scalable taxonomy structures aligned with business and customer needs
Build metadata frameworks that power discovery and personalisation
Define best practices for how content is stored, organised, and manag
About the Company
Horizontal Digital is an experience forward consultancy that invests in understanding the needs, wants and ambitions of customers through the data they provide -- data that is unlocked across every digital experience and engagement. We use this data to meet customers in the right moment, at the right time, on the right channel. And we amplify these moments with precise strategies, technologies and creative approaches to maximize their value.
Founded in 2003, we are a certified Minority Business Enterprise that proudly inv...
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