Job Specifications
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
Job Description
ASOS CREATIVE STUDIO Senior Editorial Manager
Seniors Managers are key leadership figures in the smooth, professional and successful running of ASOS Creative Studio. You have an eye for all thing’s creative, a practical ability for implementation and a strategic mindset to deliver departmental and business goals. You are commercially and operationally aware of the balance between quality, delivery, and deadlines, and you thrive in a fast-paced, evolving environment. As one of our Senior Management Team, you will be working closely with the Leads, wider Senior Teams and multilevel stakeholders across the business. You will lead, mentor and inspire the team to deliver the best assets in the industry. You will help drive departmental efficiency, whilst thinking commercially and innovatively. You will have the ability to successfully lead a team with a creative, strategic and operational mindset.
Key Responsibilities Overview:
Team Leadership: Possess the skill, knowledge and management ability to lead the Editorial Team (with direct reports) with input from the Post Production & Editorial Lead. Ensure our creative & delivery strategies are central to the ethos of the team, using that foundation to drive excellence across all delivery outputs. Help build and implement a robust structure that ensures we leverage the best talent to deliver high quality editorial content at scale. Consistently review and update the succession plan for your downlines at all levels
Evolution & Innovation: Continuously evolve our editorial delivery capabilities to ensure we are industry leaders. Drive process reviews, always seeking improvements to ensure the maximising of sales and customer engagement. Keep up to date with relevant industry innovations, being forward thinking in the testing and adoption of these
Inspiration and Mentorship: Be recognised as an aspirational, innovative figure within your team and the wider department with a strong problem-solving mindset and reputation. Champion strategic team priorities, advocating for departmental alignment to drive the best results for all
Delivery at scale: Lead editorial’s delivery across all BAU & projects. Ensure that every task is resourced appropriately, within budget and KPI/SLA to support the end-to-end department process. Collaborate with all relevant stakeholders to translate creative and operational briefs into well executed deliverables
Future facing: Work closely with the Post Production & Editorial Lead to scope and implement the evolution of editorial, looking at ways to automate and utilise relevant AI technology
Collaboration: Work collaboratively across the department and wider business, whilst forming strong relationships with internal and external stakeholders. Championing all aspects of ASOS Creative Studio in every interaction
Performance and Efficiency: Ensure team performance KPIs/SLAs are met and constantly identify opportunities to improve quality, efficiency and speed to market
Quality Assurance: Ensure the Editorial Team’s output is consistently best in class, whilst upholding the brand/tone of voice guidelines
What you’ll be doing in more detail…
Reporting directly into the Post Production & Editorial Lead, you will be responsible for the editorial output across .COM, CRM, social media (paid and organic) and ASOS brand and partner campaigns (including any requested supporting copy)
Responsible for creating and maintaining the ASOS tone of voice guide, ensuring all business stakeholders uphold this across all touch points
Ability to adapt editorial direction to best serve both menswear and womenswear customers, Geo Team territories, and for specific venture and third-party brand requests
Responsible for business ad hoc editorial requests e.g. legal, tech, internal/corporate comms, crisis comms, loyalty, sustainability, naming of content franchises, trends, tech features etc
Overarching final responsibility for spelling and grammar QC, brand tone of voice alignment and flagging any known legal issues/reputational risks to relevant business stakeholders across editorial output
Lead ASOS Stylefeed. Ensuring there is a continual stream of relevant articles, servicing commercial and brand priorities, AMG and SEO, showcas
About the Company
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Whatever your role, ASOS will encourage you to be you, fulfilling your creative potential with our global reach. Push boundaries, and challenge expectations. We're determined to succeed, so we'll trust you to deliver. Help drive our journey to becoming the global fashion destination for 20-somethings...
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