Skills

Leadership Sales Architecture Team Leadership Marketing Recruitment Analytics

Job Specifications

Head of Marketing

Warrington based (office)

Permanent

Excellent salary and benefits

B2B SaaS | Technical Product

We’re looking for a commercially driven, technically credible Head of Marketing to lead the next phase of growth for a high-value B2B SaaS business.

This isn’t a brand only role.

This is about building a predictable revenue engine.

You’ll work closely with the CEO, Sales and Product to position a technically sophisticated platform in a competitive market - driving pipeline, improving CAC efficiency and supporting enterprise sales cycles.

The Opportunity

Our client operates in the technology/SaaS space, selling a complex solution into technical and commercial decision makers.

You’ll own:

Marketing strategy and execution
Demand generation and pipeline contribution
Product positioning and messaging
Technical content strategy
Marketing operations and performance analytics
Team leadership and agency management

What We’re Looking For

This role is built for someone who has:

Experience in B2B SaaS or technology-led businesses
Marketed complex or technical products
Worked with long / consultative sales cycles
Built marketing around pipeline targets not just MQLs
A strong grasp of metrics (CAC, LTV, conversion, payback period)
Experience aligning Sales, Marketing and Product

You should be comfortable:

Talking architecture, integrations and technical value
Building messaging for both technical and commercial buyers
Translating product features into commercial outcomes
Driving account-based marketing (ABM) in enterprise environments

Key Responsibilities

Develop and execute a data-led marketing strategy aligned to revenue goals
Own demand generation across digital, content, events and outbound support
Build technically credible thought leadership (whitepapers, solution briefs, webinars)
Improve funnel performance and marketing ROI
Strengthen brand positioning in a competitive tech market
Implement marketing automation and reporting frameworks
Support sales enablement with technical collateral

The Profile

You’re likely:

A current Head of Marketing in SaaS
Or a Senior Marketing Leader ready for a step up
Commercially sharp, not just creative
Confident working with engineers and product teams
Comfortable with accountability for pipeline contribution

You understand that:

Growth comes from alignment.

Marketing exists to drive revenue.

And technical credibility wins trust.

Why This Role?

High-impact position reporting to the CEO
Real ownership of strategy
Opportunity to shape the next stage of scale
Commercially focused leadership team
Competitive package

If you’re a technical SaaS marketer who enjoys building revenue engines not just campaigns, we’d love to have a conversation.

Roberts Webb Recruitment are acting as a Recruitment Agency in relation to this role.

About the Company

Roberts Webb Recruitment provides a high end, relationship-led recruitment service for ambitious, growth focused businesses seeking senior commercial, corporate and leadership talent. We partner closely with business leaders to deliver thoughtful, commercially aligned hiring solutions acting as a trusted advisor rather than a transactional supplier. ? Senior sales, marketing, HR & corporate leadership appointments Revenue generating and business critical hires Confidential recruitment Supporting culture-led, sca... Know more