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Pharma Digital Analytics Manager – Analytics & Insights

Pharma Digital Analytics Manager – Analytics & Insights

On site

Ridgefield, United states

Freelance

16-02-2026

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Skills

Communication Tableau SQL Data Visualization Problem-solving Decision-making Sales Social Media power bi Marketing Analytics

Job Specifications

In this role, the candidate would be responsible for developing and executing data-driven insights and digital strategies that support value and access initiatives aligned with overall business objectives. The role involves tracking and analysing HCP digital engagement across various channels, third-party platforms, and social media data sources. The candidate will transform complex data into actionable insights that support strategic decision-making and identify data-driven opportunities to optimize digital strategies.

Responsibilities

• Lead digital analytics initiatives by leveraging deep expertise in U.S. healthcare datasets to evaluate key therapeutic areas and assess engagement efforts, generating actionable insights aligned with market strategy.

• Integrate and analyse multi-source digital and omnichannel engagement data to evaluate campaign performance, optimize activity, and improve engagement & promotion strategies.

• Translate complex digital engagement metrics into clear insights and recommendations for commercial, marketing, and field teams.

• Partner with cross-functional stakeholders to align digital analytics outputs with brand, sales, and market access strategies.

• Ensure data quality, consistency, and governance across all digital analytics reporting and insight-generation efforts.

• Develop reporting solution for digital analytics tracking HCP engagement and Interaction, Digital & NBA performance.

• Experience in Digital Strategy, Third-Party analysis and Data Modelling

Qualifications we seek in you!

Minimum Qualifications

· Bachelors in Pharma/Technology/BE

· Experience in U.S. healthcare analytics, including pharmaceuticals, digital analytics along with Omni & NBA analytics.

· Knowledge on GenAI

· Proficient in SQL, R.

· Strong knowledge of U.S. healthcare datasets: Veeva Call & Email Activity, Adobe Email Activity, Vendor Partner, OMD, IQVIA AIM XR, Suggestion & Recommendation data.

· Semantic models and dataflows Gen2 for reusable, enterprise-grade datasets

Preferred Qualifications/ Skills

· Knowledge of SQL is preferred

· Knowledge of data visualization tools (Power BI, Tableau) and R is preferred.

· Excellent MS Office Skills.

· Strong analytical, problem-solving skills, and technical aptitude.

· Expert verbal and written communication skills

· High degree of energy & execution and client connect experience is a “Must”

· Ability to work in a global environment

· Good analytical and problem-solving skills

· Good interpersonal skills

About the Company

About Keasis: Founded in 2021 and headquartered in New Jersey, Keasis INC is leading enlistment services provider focused on creating workforce management & recruitment solutions that work in the real world. One of the leading firms in US, Canada, Mexico & India. we offer the whole gamut of workforce solutions including contingent staffing, contractual, contract to hire, full-time hiring, payroll, and SOW services. Redefining staffing by delivering unparalleled service, fostering connections, and igniting opportunities for b... Know more