Job Specifications
About Us
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.
About The Role
We are seeking a Paid Social Account Manager to execute high performing paid social media strategies for our US venue clients, acting as a channel specialist and strategic partner within our broader Paid Media function.
This role will be responsible for campaign planning, activation, optimization, and reporting across a range of leading social platforms. You will ensure paid social activity is aligned to client objectives and drives performance across the full funnel.
You will collaborate with the wider paid media teams (based in the UK) to deliver best in class paid social strategies, ensure consistency in execution, and share insights and innovation across accounts. You will also partner closely with the Client Account Director to align paid social activity with wider client strategy, commercial objectives, and ongoing account development.
The ideal candidate will bring strong experience in client facing account management, as well as deep knowledge of planning and managing paid social campaigns across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit.
Responsibilities
Campaign Strategy and Planning
Develop comprehensive paid social strategies and media plans aligned to client objectives and KPIs
Clearly articulate the rationale behind channel selection, budget allocation, audience strategy, and creative formats, presenting recommendations internally and externally
Demonstrate a deep understanding of media and technology developments that influence client performance, identifying innovation opportunities and securing stakeholder buy in
Contribute to scope development and support onboarding of new accounts, managing timelines, deliverables, and asset requirements
Campaign Activation and Optimization
Oversee end-to-end setup and management of paid social campaigns across relevant platforms, including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit
Leverage advanced platform features such as bid rules and third party optimization, creative, and measurement tools to drive performance
Apply a structured test and learn approach to continuously improve results
Maintain strict brand guidelines in creative set-up and execution
Conduct regular channel audits to identify performance improvements, cross checking data against live client dashboards
Performance Analysis and Reporting
Analyze in platform and third party analytics data to extract actionable insights
Lead the production of weekly and monthly performance reports, ensuring commentary is clear, consistent, and insight led
Identify trends and recommend optimizations to capitalize on or mitigate performance shifts
Support Client Account Directors with insights for Quarterly Business Reviews, post campaign analysis, and forward looking strategy
Client and Internal Communication
Act as the primary paid social contact for assigned US arts & culture clients, confidently presenting strategy, performance, and recommendations
Attend and contribute to client calls as required, translating complex performance data into clear business impact
Educate internal and external stakeholders on paid social formats, capabilities, and evolving platform features
Communicate updates and recommendations in a clear and concise manner across time zones
Governance, Quality, and Financial Management
Ensure consistent quality assurance standards are applied across all accounts, maintaining best practice campaign setup and execution
Oversee budget recommendations, pacing, and billing accuracy for paid social activity
Evolve internal best practices in line with industry standards and innovation
Industry Knowledge
Maintain and develop an understanding of the industries SINE works with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with relevant US media vendors
Keep abreast of changes in the NYC and broader US media landscape
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Requirements
As part of our dynamic and fast-growing US team, you'll need to demonstrate the following:
3+ years of experience in paid social advertising - agency experience preferred
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