Job Specifications
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
We are looking for a highly motivated and experienced Marketing Director, Brand and Creative to lead our creative, content and brand management initiatives. As the Marketing Director, Brand and Creative, you will be responsible for developing, driving, and executing marketing strategies that align with our business objectives, strengthen our brand, and drive profitable growth. You will manage a team of creative and content professionals to deliver compelling and effective marketing campaigns across all channels.
Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. We’re looking for someone willing to challenge the status quo and raise the bar with every initiative.
Why Join Us?
This is a unique opportunity to join a rapidly evolving, successful brand marketing team. If you are a strategic, creative and results-oriented brand leader with a passion for innovation and impact, we’d love to hear from you.
Location:
Hybrid 3 days per week in office, 2 days per week work from home in New York, NY or Chevy Chase, MD.
Up to 25% travel for Productions, Agency Meetings, and other business travel
Responsibilities
Strategy and Vision:
Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.
Brand Consistency & Growth
Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
Project And Budget Management
Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects.
Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
Vendor Management
Build and manage External Creative Agency Partner relationships.
Set, track, and hold agency partners accountable against assigned business objectives.
Performance Measurement
Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive.
Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations.
Drive creative excellence including evaluating quality of output, efficiency and effectiveness.
Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success. Apply insights in a clear, thoughtful, and purposeful manner.
Team Leadership
Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment.
Collaboration And Communication
Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.
Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.
Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.
Qualifications
Bachelor's degree in marketing, business, or a related field. Insurance category experience a plus.
Minimum of 10 years of experience in marketing, with at least 3 years in a leadershi
About the Company
GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer e...
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