Job Specifications
About University Partners
University Partners is within the top 15 owner/operators in the country, possesses more than 20 years of experience in acquiring, developing, and managing student housing communities. With 500+ employees, 45 properties, and over 25,000 beds, University Partners provides the best in service and sustainability. Our competitive spirit and team approach allows us to move quickly and make the most of every opportunity. We are team players with all who partner with us. As exceptional leaders and good listeners, we cheer for everyone's win. We not only offer the best in student living, but we also offer peace of mind.
Job Purpose
The innovative and results-driven Director of Marketing will lead the development and implementation of a comprehensive marketing strategy that aligns with our business goals. This role focuses on enhancing occupancy, brand awareness, and tenant retention across all properties, specifically targeting our student demographic.
Key Responsibilities
Develop and Implement Marketing Strategy: Create and oversee a marketing strategy that aligns with business objectives, prioritizing occupancy growth, brand awareness, and tenant retention
Vendor and Agency Management: Identify and manage relationships with external marketing vendors and agencies, ensuring deliverables meet strategic goals
Market Research and Trend Analysis: Conduct thorough market research to understand student demographics, competitive landscapes, and emerging industry trends to inform marketing strategies
Brand Management: Lead brand strategy, maintaining consistency across all platforms and ensuring marketing materials reflect the company’s mission and values
Digital Marketing Strategy: Drive digital marketing initiatives, including SEO, SEM, paid social, email marketing, and content strategy to enhance online visibility and lead generation
Property-Level Marketing Support: Collaborate with on-site property teams to develop targeted marketing plans, optimizing for seasonal demands and local market opportunities
Campaign Management: Plan, execute, and optimize marketing campaigns across digital, print, and in-person channels to drive leasing and engagement
Content Creation and Management: Oversee the creation of engaging content across various platforms, including social media, website, and email communications
Social Media and Community Engagement: Manage the onsite social media presence and engagement strategy to build an active online community for current and prospective residents
Event Planning and Coordination: Plan and coordinate student-focused events and promotions to increase property visibility and foster community engagement
Budget Management and ROI Analysis: Develop and manage marketing budgets, ensuring campaigns are cost-effective and deliver a strong return on investment
Collaboration with Leasing Teams: Work closely with leasing and operations teams to align marketing efforts with leasing goals, providing resources and training for on-the-ground marketing activities
Reporting and Analytics: Utilize data-driven insights to measure campaign effectiveness, report on marketing metrics, and refine strategies. Present findings and recommendations to executive leadership
Cross-Functional Collaboration: Partner with other departments to ensure alignment on company goals and initiatives
Talent Development and Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation
Qualifications:
Bachelor’s degree in Marketing, Business, or a related fields
Proven experience in marketing strategy development and execution, preferably in the real estate, student housing, or multi-family property management industry
Strong analytical skills with the ability to interpret data and market trends
Excellent communication and interpersonal skills
Experience managing marketing budgets and demonstrating ROI
Proficiency in digital marketing tools and platforms
Leadership experience with a focus on team development and collaboration
Join Us: If you are a strategic thinker with a passion for marketing and community engagement, we invite you to apply for this exciting opportunity to lead our marketing initiatives and make a meaningful impact across our properties.
Work Environment: This position is based in the company’s headquarters, downtown Dallas with a hybrid work schedule: In office Monday – Thursday. Remote: Friday.
Compensation: Competitive salary with a comprehensive benefits package, including health insurance, 401(k), unlimited PTO, and opportunities for professional development.
About the Company
Every university is proud of their team. They signify a sense of unity, excitement, a winning spirit and a competitive nature. And it's no different when it comes to University Partners. We have an amazing core team of experts who have worked closely together for more than 20 years. That's 20 years of learning, leading and finding innovative solutions for acquisition, development and management of student housing communities. We are a team that is fiercely loyal - to each other, to our partners, to our investors and to the s...
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