Softcrylic

www.softcrylic.com

1 Job

357 Employees

About the Company

Softcrylic is a data consulting firm. We bring a unique combination of strategy and engineering to the ever increasing complex problem of data. We tackle data challenges at the level of data capture and validation through data modeling and activation.

We Make Data Work(r) through multi-tiered marketing stacks with expertise across the Adobe, Google and Salesforce stacks. We help organizations further benefit and understand their data through our engineering expertise on Microsoft Azure and Amazon AWS.

In 2024, Softcrylic started a new chapter becoming a part of Hexaware Technologies. Our two companies together create a powerful force bringing Softcrylic's deep expertise in Marketing Technology, Analytics and Data with Hexaware's extensive experience and capacity in Engineering and AI. We are now even better positioned to help our collective clients evolve their businesses with the use of Data and the latest advancements in AI.

Listed Jobs

Company Name: Softcrylic
Job Title: Sr. Director of Sales & Business Development Executive
Job Description: Job title: Sr. Director of Sales & Business Development Executive Role Summary: Lead net‑new logo acquisition for mid‑market and enterprise U.S. MarTech accounts. Hunter profile with deep MarTech, AI, and data‑centric solution expertise. Own end‑to‑end sales cycle, build high‑quality pipeline, and drive qualified revenue growth. No account‑management duties. Expectations: Deliver consistent qualified pipeline, close revenue from first‑time customers, maintain high conversion rates, and demonstrate ownership, urgency, and accountability in all activities. Key Responsibilities: - Identify, target, and close net‑new opportunities aligned to ICP. - Design and execute outbound strategies to expand market reach and secure new logos. - Build and maintain a proactive, high‑quality pipeline; ensure accurate pipeline visibility and forecasting in CRM. - Lead value‑based executive conversations; serve as trusted advisor throughout the sales cycle. - Own deal strategy, proposal development, pricing, and contract negotiations. - Sell complex, consultative data, AI, and MarTech transformation engagements. - Collaborate with solution leaders and delivery teams to shape and close deals. - Translate technical concepts into executive‑level value propositions. - Provide market, competitor, and buyer insights to inform GTM strategy. - Represent the organization at industry events, conferences, and client forums. Required Skills: - 10+ years B2B sales and business development experience focused on new logo acquisition. - Proven ability to meet or exceed targets in complex, consultative sales environments. - Strong outbound pipeline generation and self‑source prospecting skills. - Deep understanding of the MarTech ecosystem and buyer landscape. - Exceptional executive‑level communication, presentation, and storytelling abilities. - Mastery of CRM platforms (e.g., Salesforce) and modern sales tools. - Ability to build and cultivate senior‑level relationships (CMO, CIO, CDO, data leaders). Required Education & Certifications: - Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent professional experience.