Job Specifications
Role Summary:
The Senior Director of New Business Sales & Business Development is responsible for driving net-new logo acquisition across mid-market and enterprise accounts within the U.S. MarTech market. This role is focused exclusively on new customer growth and is a critical contributor to Softcrylic’s next phase of revenue expansion.
This individual is a proven hunter with deep MarTech expertise, strong outbound discipline, and the ability to sell complex, consultative data, AI, and marketing transformation solutions to senior decision-makers. Success is measured by qualified pipeline creation, closed new revenue, and market impact.
This is not an account management role.
Core Responsibilities:
New Business Development & Market Expansion
Identify, target, and close net-new client opportunities aligned to Softcrylic’s ICP
Develop and execute outbound strategies to expand market reach and secure new logos
Build and maintain a high-quality pipeline through proactive prospecting and strategic outreach
Executive Relationship Building
Establish relationships with senior marketing, digital, data, and technology leaders
Lead value-based conversations focused on business outcomes, not features
Serve as a trusted advisor throughout the sales cycle
Pipeline & Revenue Ownership
Own the end-to-end sales process from initial outreach through close
Lead deal strategy, proposal development, pricing, and contract negotiations
Maintain accurate pipeline visibility and forecasting within CRM systems
Consultative & Solution Selling
Sell data, AI, and MarTech transformation engagements tailored to client needs
Collaborate closely with solution leaders and delivery teams to shape and close complex deals
Translate complex technical concepts into clear executive-level value propositions
Market & GTM Feedback
Stay current on MarTech and AI trends, competitive dynamics, and buyer behavior
Provide actionable market feedback to inform Softcrylic’s GTM strategy
Represent Softcrylic at industry events, conferences, and client forums
Measures of Success
Consistent generation of qualified net-new pipeline
Closed revenue from first-time customers
Strong conversion rates from discovery to close
Demonstrated ownership, urgency, and accountability
Required Qualifications
10+ years of B2B sales and business development experience with a strong focus on net-new logo acquisition
Proven track record of meeting or exceeding targets in complex, consultative sales environments
Deep understanding of the MarTech ecosystem and buying landscape
Demonstrated ability to self-source pipeline through outbound efforts
Exceptional executive communication and presentation skills
Preferred Qualifications
Experience selling to CMOs, CIOs, Chief Digital Officers, or Data & Analytics leaders
Background in consulting, digital transformation, or high-value solution sales
Established network within the U.S. MarTech ecosystem
Experience using CRM platforms and modern sales tools
Why Join Softcrylic:
Softcrylic is evolving into a data-first transformation partner helping CMOs and digital leaders modernize marketing through AI-powered platforms, accelerators, and outcome-driven engagements.
This role sits at the center of that transformation.
You will help define how Softcrylic goes to market in its next phase — shaping ICP focus, messaging, and how we win new logos in a rapidly changing MarTech and AI landscape. You will sell forward-looking solutions, not legacy services, and work closely with executive leadership as the GTM model evolves.
For the right sales leader, this is an opportunity to have real influence, visible impact, and meaningful upside while helping build what comes next.
About the Company
Softcrylic is a data consulting firm. We bring a unique combination of strategy and engineering to the ever increasing complex problem of data. We tackle data challenges at the level of data capture and validation through data modeling and activation.
We Make Data Work(r) through multi-tiered marketing stacks with expertise across the Adobe, Google and Salesforce stacks. We help organizations further benefit and understand their data through our engineering expertise on Microsoft Azure and Amazon AWS.
In 2024, Softcrylic s...
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