- Company Name
- Budgy Smuggler
- Job Title
- Marketing Coordinator (EU)
- Job Description
-
**Job Title**
Marketing Coordinator (EU)
**Role Summary**
Coordinate and execute digital marketing initiatives across EU markets to drive brand growth and customer engagement for a fashion consumer brand. Works closely with global teams to localize campaigns, manage EU social channels, oversee email/SMS marketing, support e‑commerce merchandising, and report performance analytics.
**Expactations**
- Full‑time, 1–3 years of relevant digital marketing, e‑commerce, or social media experience.
- Fluency in English and French; knowledge of additional EU languages is a plus.
- Report to the Marketing Manager and collaborate with global marketing and creative teams.
**Key Responsibilities**
- **CRM & Email/SMS Marketing** – Execute, localize, and optimize Klaviyo campaigns (welcome, cart abandonment, post‑purchase, win‑back, VIP, seasonal). Segment audiences, analyze performance, and report insights.
- **Social Media Management (EU)** – Own and grow Instagram, TikTok, and relevant Facebook channels. Develop EU content calendar, produce video‑first content, engage communities, partner with creators, and monitor trends.
- **Content Creation & Storytelling** – Produce engaging storytelling assets, simple creative templates, and video storyboards aligned with brand tone. Collaborate with influencers and ambassadors for co‑created content.
- **TikTok Shop Ownership** – Maintain product listings, pricing, and promotions. Coordinate organic, creator‑led, and campaign content to drive sales. Report revenue, conversion, and top‑performing content.
- **Website Merchandising & E‑commerce Support** – Update homepage banners, collections, and featured products on the EU site. Execute localized promotional campaigns, manage product launches, and flag UX or conversion opportunities.
- **Analytics & Reporting** – Track paid social, social, TikTok Shop, and CRM performance. Deliver daily, weekly, and monthly summaries to inform strategy.
**Required Skills**
- Digital marketing, e‑commerce, or social media proficiency (fashion/lifestyle consumer brands preferred).
- Hands‑on experience with Klaviyo or similar email marketing platforms.
- Deep understanding of customer lifecycle marketing, segmentation, and campaign optimization.
- Proven ability to create video‑first content for Instagram and TikTok.
- Experience managing social media calendars and engaging online communities.
- Familiarity with TikTok Shop, affiliate marketing, or creator‐led commerce.
- Competent with Shopify or similar e‑commerce merchandising tools.
- Data‑driven reporting across CRM, social, and e‑commerce channels.
- Strong attention to detail, creative mindset, and proactive execution.
**Required Education & Certifications**
- Bachelor’s degree in marketing, communications, or related field preferred.
- No specific certifications required.