Job Specifications
Title: Marketing Coordinator (EU)
Location: Bordeaux, France.
Reports to: Marketing Manager
Employment: Full Time
Company Description
Budgy Smuggler is a proudly Australian swimwear brand known for its vibrant and cheeky designs. All swimwear is Australian-made in our Sydney (Australia) factory, ensuring the highest quality standards. Our mission is to free the thighs of the world & make people feel good through the products and vibe that we create. With every pair, it should feel like wearing a piece of Australia.
Role Description
Based in Bordeaux, the EU Marketing Specialist will play a crucial role in driving the growth and engagement of the Budgy Smuggler brand in Europe.
This role will encompass a broad range of responsibilities, including CRM assistance, social media engagement, content creation, website product merchandising, and data analysis.
This role will work closely with the Global Marketing and Creative Teams to support the brand’s digital presence and sales performance in the European market (including the UK).
Main Responsibilities:
CRM & Email Marketing:
Execute and localise EU email and SMS campaigns using Klaviyo
Support CRM flows, including:
Welcome & onboarding
Abandoned cart & browse abandonment
Post-purchase and win-back
Reviews, VIP and seasonal campaigns
Assist with segmentation and performance analysis
Ensure global campaigns are accurately translated and culturally appropriate for EU audiences.
Identify opportunities to optimise and improve the customer lifecycle journey through email and SMS marketing.
Share insights and learnings with the marketing team.
Social Media Ownership (EU):
Own and manage Budgy Smuggler’s EU social channels (primarily Instagram & TikTok; Facebook where relevant)
Develop and maintain a EU-focused content calendar
Create, source and publish content regularly with a video-first approach
Adapt global content for EU audiences while maintaining brand tone
Actively engage with the community via comments, DMs and mentions
Proactively engage with relevant creators, brands and community pages
Stay on top of EU trends, memes and platform updates
Track performance and share insights with the global team
Content Creation and Storytelling:
Deliver regular storytelling content to build brand connection in EU markets
Develop simple creative templates and video storyboards
Execute content briefs supplied by the global marketing team
Collaborate with influencers and ambassadors on co-created content
Maintain consistent Budgy Smuggler tone, humour and energy across all content.
TikTok Shop (EU Ownership)
Own and manage Budgy Smuggler’s EU TikTok Shop
Maintain product listings, pricing and promotions
Coordinate organic, creator-led and campaign content that drives TikTok Shop sales
Support affiliate and creator-driven TikTok Shop activity
Align product drops and promotions with AU and EU teams
Monitor and report on performance (revenue, conversion, top products/content)
Website Merchandising & E-commerce Support:
Support EU website merchandising to ensure content is fresh, relevant and conversion-focused
Update homepage banners, collections and featured products for EU campaigns.
Execute localised campaigns according to briefs (e.g. creation of discount sets and promotional codes)
Assist with product launches by ensuring:
Accurate descriptions
Correct imagery and sizing info
SEO-friendly, localised copy
Highlight best-selling and new products in line with inventory and seasonality
Flag UX issues and conversion opportunities for EU customers.
Analytics and Reporting:
Observe, monitor and report on Paid Social Media performance for EU channels daily.
Track social, TikTok Shop and CRM performance regularly
Prepare simple monthly performance summaries
Use data to inform content, engagement and sales optimisation
Desired Experience & Skills
The ideal candidate will bring:
1–3 years of experience in digital marketing, e-commerce, or social media (fashion, lifestyle or consumer brands preferred).
Fluent in English & French (other European languages are a bonus).
Hands-on experience with CRM and email marketing platforms such as Klaviyo (or similar)
Strong understanding of customer lifecycle marketing, segmentation, and campaign optimisation
Proven ability to create engaging, video-first content for Instagram and TikTok
Confidence managing social media calendars, posting regularly, and engaging with online communities
Familiarity with TikTok Shop, affiliate marketing, or creator-led commerce is a strong advantage
Experience supporting website merchandising on Shopify or similar platforms
Comfortable working with data and performance reporting across CRM, social and e-commerce channels
A creative, proactive mindset with strong attention to detail
Passion for fun, bold brands and bringing Budgy Smuggler’s cheeky energy to the EU market
About the Company
Budgy Smugglers are the pair of swimmers you always wanted but never had the chance to buy. If you have no idea what we’re talking about, don't worry, you're not alone. All you need to know is that Budgy Smuggler is Australian for blokes swimwear.
Oh, and we do Womens and Kids too.
A lot of people ask us why we are "budgy smuggler", not "budgie smuggler"? We really wish we had a good answer. Two of our favourite explanations are the impressive sounding, "it has to do with trademark law, you wouldn't understand it", and the...
Know more