BBDO Paris

www.bbdo.fr

1 Job

490 Employees

About the Company

Nice & Talented people who do big things.

Listed Jobs

Company Name: BBDO Paris
Job Title: Dir. cli. CRM
Job Description: **Job Title** CRM Client Director **Role Summary** Lead and manage all CRM and precision marketing initiatives for a major automotive client. Drive digital strategy, provide expert Salesforce consulting, and ensure project success across strategy, operations, and finance. **Expectations** - Deliver strategic guidance and innovative CRM solutions that align with the client’s business objectives. - Maintain rigorous project discipline: timelines, budgets, quality, and stakeholder satisfaction. - Generate new revenue opportunities within the account and contribute to overall growth. **Key Responsibilities** - Act as the primary operational interlocutor for the automotive client and interface with senior leadership. - Conduct briefs, debriefs, and steering committees; oversee the full project life cycle. - Own global service delivery: enforce deadlines, manage budgets, and ensure contractual compliance. - Lead Salesforce strategy: advise on platform optimization, propose operational enhancements, and articulate future roadmap. - Develop commercial and strategic proposals, including annual CRM recommendations. - Managerially lead the CRM Project Manager and Campaign Manager, orchestrating all activities and ensuring high‑quality deliverables. - Drive business development: identify and seize opportunities to expand service offerings and increase account revenue. - Monitor project profitability and KPI achievement. **Required Skills** - Deep Salesforce CRM expertise (ideally Certified Administrator/Advanced Administrator). - Strong knowledge of digital strategy, precision marketing, UX, and data analytics. - Excellent stakeholder communication and presentation skills. - Analytical rigor: financial and budget oversight, synthesis of complex information. - Proven leadership: autonomous decision‑making, initiative, resilience under pressure. - Project management aptitude and agile mindset for fast‑moving client environments. **Required Education & Certifications** - Bachelor’s degree or higher (Bac+5) in business, marketing, or related field. - Minimum 3–4 years of experience as an Account Director in a digital/marketing agency. - Salesforce CRM certification highly desirable.

Paris, France

Hybrid

17-02-2026