Job Specifications
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD(tm).
Welcome to the Wild, welcome to YETI! The eCommerce Merchandising & Content Specialist will work within the Canadian eCommerce team to define and deliver best-in-class customer experiences on our owned digital platform, YETI.ca. Our website is more than a shopping experience; it represents the ultimate expression of our brand. As such, you will help execute a strategy that unites content and commerce to engage consumers and drive high-converting shopping experiences.
Responsibilities
Develop and implement growth-oriented digital content strategy in collaboration with Digital Leadership
Take an active role in website operations, executing strategies for new product launches and campaigns
Responsible for setting up and activating site content for campaigns and other content initiatives
Collaborate closely with Marketing to execute seasonal campaign calendars
Provide data-driven recommendations, identify opportunities, and help solve problems related to product and brand experiences
Create detailed briefs to Marketing that outline the content needs of YETI.ca, focusing on product story-telling for various customer segments
Review, brief, and implement copy translations in the defined brand voice that support go-to-market strategies and product launches and updates
Monitor category and SKU-specific metrics, maintain a consistent and detailed view of product performance, including impressions, level, traffic sources, and more.
Partner with Digital Leadership and IT to enhance frontend and backend eCommerce functionality
Work alongside internal teams to manage outside vendor relationships
Qualifications And Attributes
Bachelor's degree in business, marketing or eCommerce or related field of study
Minimum of 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing
Bilingual in English and French is a strong asset
Hands-on experience with technical site merchandising required; experience with SFCC and its 'Business Manager' function is preferred
Ability to deliver results in a dynamic environment with shifting priorities and technology
Proficiency in e-commerce platforms, site analytics tools, and familiarity with content management systems
Strong interpersonal skills and the ability to develop and manage relationships with cross functional resources and outside vendors
Strategic thinker with strong problem-solving skills, even in ambiguous situations
Passion for user experience, including site navigation, content hierarchy, and interaction design
Detail oriented self-starter
Benefits & Perks
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com.
About the Company
Working at YETI, you’ll be an integral player in our industry-leading, global brand. Here, you can forge a unique path and have a meaningful impact at every level. Whether you’re an Everest regular or simply enjoy a good vista, there are career opportunities for trailblazers of all talents and backgrounds at YETI.
Know more