Job Specifications
We are working on an Assistant Brand Marketing Manager, GTM + Omni-Channel. Role is full time freelance for approximately 2 months to start in NYC. As our Assistant Manager of Marketing + Omni-Channel, you’ll help to drive our brand to new heights. You’ll be at the forefront of our marketing campaigns, bringing fresh ideas and energy to everything you do. Get ready to dive into a fast-paced environment where no two days are the same! This role will require a right- and left-brained marketer, who will be a category champion implementing marketing activities “on time and in full” as per the marketing calendar. The focus will be on supporting the Manager in creating a strategy to support and grow the Color Cosmetics + Tools business. This will include opportunities from creative campaign development through to go-to-market excellence and continuous improvement. Additionally, there is a focus on driving category share, sales and profit objectives. The ideal candidate will be a strategic thinker who can bring both business acumen and creativity to develop plans that drive these objectives.
Responsibilities:
Execution of Marketing Strategies
Focus on implementing marketing activities according to the marketing calendar.
Business Analysis and Reporting:
Own performance tracking, reporting, analysis, and forecasting for the assigned segment.
Help build and manage trackers, collaborating with sales, creative, project management, and production teams.
Become a category expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition.
Competitive and Market Analysis:
Conduct competitive analysis of innovation and seasonal promotional programs to make recommendations for growth opportunities.
Analyze competitive promotional activity to understand marketplace positioning and champion tactical opportunities.
Lead analysis to uncover new opportunities, white spaces, and insights.
Innovation and Marketing:
Track competitive launch activation to inform and optimize brand launch activations.
Support in recommending unique marketing ideas and trade marketing initiatives.
Omni-Channel Initiatives:
Assist in building out creative briefs to delivering scalable POS strategies and solutions to support Brand with GTM
Assist routing for internal approvals and alignment
Help build and manage trackers, ensuring timelines are met
Retailer Sell-In and Growth:
Assist in building retailer meeting decks each season.
Create and update seasonal side-by-sides for retailer accounts.
Coordinate needs for retailer meetings, including support with decks, room setup, and comps.
Financial Management:
Track vendor invoices for monthly budget reconciliation.
Assist with forecasting builds and manage the marketing budget tracker.
Cross-Functional Collaboration:
Work with sales, trade, integrated business planning, and demand planning partners to develop support plans and ensure forecast accuracy.
Partner with the brand manager and cross-functional team members to execute business priorities.
Support the manager in briefing internal partners on assets across media channels.
Ad Hoc Projects:
Assist with other ad hoc projects and support as needed, including preparing and tracking various reports, documents, and processes using Word, Excel, and PowerPoint.
Required Qualifications:
Bachelor’s degree required
Minimum of 3 years of marketing experience preferred.
Experience in beauty and/or personal care categories is a plus.
Experience with creative briefs and in-store execution is a plus.
Strong analytical, strategic, and problem-solving skills.
Excellent presentation, verbal, and written communication skills.
Essential project management skills with extreme attention to detail.
Strong organizational skills with a keen eye for detail and strict adherence to deadlines.
Ability to manage multiple projects simultaneously and adapt quickly to changing priorities in a fast-paced environment.
Collaborative team player with the ability to work cross-functionally, prioritize tasks, and take initiative.
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, and SharePoint); experience with Power BI, Circana, and/or Nielsen data preferred.
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions
About the Company
Founded in 1990, Solomon Page is a leading staffing and executive search firm headquartered in New York City with offices across the United States. The success of Solomon Page is defined by its people. Built on a foundation of individuality and respect that is fueled by an entrepreneurial energy seeking to keep innovating, we have become a leader in the industry. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect...
Know more