Job Specifications
ACTIVATION MANAGER KEY ACCOUNTS (INDIRECT)
As Activation Manager Key Accounts (with a focus on either Direct or Indirect Key Accounts) you will report to the Head of Activation and will be responsible for the design and implementation of the multibrand activation strategy within the Key Accounts channel. You will work closely with the Category team to understand and unlock white space opportunities and lead your activation with a category first approach. Together with your (Direct or Indirect) NAM counterpart, you will be responsible for customer relationships with your Key
Accounts portfolio and the joint implementation of the activation plans.
Location: White City
Grade: 5
Permanent
A DAY IN THE LIFE
Activation strategy: support the establishment of the PPD UKI activation strategy. Combining insights from business intelligence, category, commercial and brand teams to build the activation plan for your customers and brands
B2B Key Account knowledge/expertise ownership with the (Direct or Indirect) NAM counterpart for the division
Customer relationships: strong customer relationships, ensuring that bespoke business plans are created with a clear activation plan embedded
Market/category expertise + PPD brand & channel strategy ownership with the customer
Analyse multiple sources of data to fully understand your customer. Develop full understanding of all internal + external data sources, software + toolkit and use appropriate data to drive all activation decisions
Co-build the Customer Business Plan with the NAM (assortment, education, merchandising, promotion plan) based on turnover & profitability objectives + marketing plan of each brand
Align marketing on the A&P or trade investments before customer negotiation
Activate the levers of trade marketing according to the business models of the clients and maximize mono & multi brand activation plan with his/her customers
Implement activation plans: with full alignment and collaboration with marketing and commercial you will ensure that the activation plans are successfully implemented within your portfolio of customers
Define the right KPIs with brands & NAM & collect the data needed
In charge of ROI analyses & internal customer reporting on the BP + identify & implement improvements needed
Participate with the commercial teams in clients' key meetings, to enable the clients in the activation of their business with PPD
Share best practices in channel activation with the brands, education and sales teams
Time allocation: 40% internal / 60% customer
Who You Are
Entrepreneurial. Every single day, you spot opportunities to shake things up.
Super creative. There’s no blueprint for the future. You’ll have to design it.
Adventurous. L’Oréal is for pioneers. So you’ll embrace challenges and change.
Only human. You’ll make mistakes sometimes, but you have no fear of failure because you’re smart enough to learn from mistakes.
Ambitious. You crave success and we’ll support you all the way. That way, we all win.
Respectful. Whoever you’re talking to, you treat everyone the same.
One of the gang. Even if you’re Superman or Wonder Woman, you recognise that teams are the real heroes. And so do we.
Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.
You. You’re real. And you’re true to yourself. We cherish and celebrate diversity, so you’ll feel right at home whoever you are.
YOU ARE
Background / experience in marketing, business development, category and commercial
Extensive rigor and excellent analytical skills, with the ability to work with multiple continuous data sources
Excellent Influencing & communication skills, both written and oral
Strong organisational and time management skills and ability to prioritise
Ability to work effectively in a team, but also self-sufficient and resilient when working without supervision
Driven, confident and capable to challenge the status quo
Enthusiastic and persuasive; flexible, practical and methodical in approach to problem solving
Good PC skills with strong knowledge of Microsoft Office suite (Word, Excel, PowerPoint, Teams)
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L’Oréal
About the Company
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela...
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