Job Specifications
Mode is proud to be partnering with a fast-growing, award-winning designer fashion house
Known for its craftsmanship, innovation, and modern approach to luxury, the brand has become a favourite among style-conscious clientele worldwide and is stocked in leading international retailers.
This is a rare opportunity to join a purpose-driven company that combines timeless design with a commitment to sustainability and social impact. As a key member of the leadership team, you will shape how the brand is expressed globally — from its storytelling and cultural positioning to the way it connects with press, influencers, and its growing international community.
You’ll lead a multidisciplinary team spanning PR & influencer, content, customer marketing, and creative, working closely with operations, e-commerce, and product teams to ensure marketing and business goals are aligned to drive visibility, engagement, and long-term brand equity.
This is a hands-on, strategic leadership role for someone who thrives on blending creativity, relationships, and commercial impact.
The Role
Define and execute the brand’s global PR, influencer, and communications strategy to drive awareness, desirability, and growth.
Translate company objectives into clear, measurable communications and partnership plans with defined priorities, budgets, and KPIs.
Act as a strategic partner to senior leadership, helping shape the next chapter of the brand’s global storytelling.
Build and inspire a high-performing team that values creativity, collaboration, and accountability.
Strengthen and evolve brand visibility and cultural relevance within the global luxury landscape.
Ensure consistent, distinctive brand communication across all markets and channels.
Monitor media and cultural trends to maintain a leadership edge.
Develop and lead global PR and influencer programmes, securing premium media exposure, celebrity dressing, and strategic brand partnerships.
Oversee ambassador, gifting, and affiliate programmes to amplify reach, engagement, and brand advocacy.
Manage brand events, collaborations, and activations that deepen influence and connection with key audiences.
Lead the content and communications strategy across all owned and earned channels, ensuring storytelling is inspiring and on-message.
Partner with creative and marketing teams to produce compelling, cohesive narratives that reflect the brand’s values and aesthetic.
Maintain the highest standards of quality and consistency across all press materials, influencer content, and brand touchpoints.
Champion data-driven measurement of PR and influencer performance to inform ongoing strategy and optimise results.
Balance creativity with commercial focus, ensuring communications contribute meaningfully to brand equity and growth.
Requirements
10–15 years’ experience in PR, influencer marketing, and brand communications within the luxury, fashion, or lifestyle sectors, ideally with international exposure.
Proven expertise in building and executing integrated global communications and influencer strategies.
A strong network of press, stylists, editors, influencers, and industry tastemakers.
Strategic, data-informed mindset with a creative edge and deep understanding of the evolving media landscape.
Strong leadership experience managing and scaling high-performing, multidisciplinary teams.
Excellent communication, presentation, and stakeholder management skills.
Commercially astute, with a deep understanding of ROI, brand equity, and growth levers.
Passionate about craftsmanship, sustainability, and shaping the future of modern luxury.
About the Company
MODE SEARCH is a leading global consultancy and search firm. We curate the inspiring individuals behind the world’s most desirable luxury brands, across Fashion, Lifestyle and the Creative industries.
We have an affinity for finding the perfect match, with a flair for the unexpected.
In a continually evolving market, the secret to resilience is: talent. The right senior level hire can elevate your brand equity, raise your bottom line and even change the face of the industry at large.
We are your eyes on the ground for y...
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