Job Specifications
At Foxtons, we move fast - and we need someone who can keep up. As Head of Performance Marketing, you’ll be the driving force behind our customer acquisition strategy for a fixed-term maternity cover.
Your goal? Generate as many valuation enquiries as possible at the top of our purchase funnel and ensure Foxtons is the first choice for anyone looking to buy, sell, rent, let, or secure a mortgage.
The role is responsible for understanding the trading metrics of our business – identifying what acquisition marketing channels work where, how to optimise them for different revenue streams, different customers, and different teams. It will involve planning, creating, delivering, analysing, optimising and driving the performance marketing plans across all channels - owning what we have now (such as digital, direct mail, door drops, PPC, SEO and portals), whilst also testing as much as possible with new channels, messaging, creative, offers, pricing and incentives.
Planning
• Input into performance marketing and web development strategies and annual plans
• Coordinate digital, direct, SEO and CRO agencies and property portals in the roll-out of specific activation strategies and plans
• Input into a comprehensive optimisation and testing road map to accelerate performance
• Work closely with the Marketing Director and other Marketing Heads to define and implement an integrated customer acquisition plan
Evaluation and Reporting
• Forecast and manage lead planning to ensure targets are achieved within agreed budgets
• Measure, evaluate and optimise marketing performance against acquisition targets
• Utilise our best-in-class reporting suite to help us achieve goals
Delivery
• Manage, optimise and improve the performance of all acquisition channels and web conversion
• Develop and implement integrated marketing campaigns alongside always-on acquisition
• Ensure all marketing channels and communications comply with legal and regulatory requirements by working with Compliance and company peers
• Ensure consistent messaging through all marketing touch points
Relationship Management
• Manage a team of 3, 1 manager and 2 execs
• Work closely with Marketing Director and 2 Marketing Heads in Brand and Customer Communications
• Create strong working relationships with internal stakeholders across the entire business
• Be senior point of contact for agency partners, managing workload, budgets & priorities to deliver maximum value and ROI
About You
We require:
• Relevant experience in a similar role at a senior level with an acquisition/performance specialism
• Previous experience or strong understanding of the property market
• Analytical thinker with strong numerical skills
• Strategic and commercial with a strong record of driving business growth
• Exceptional communication skills with the ability to manage a wide variety of stakeholders
• Excellent organisation and prioritisation skills- able to work effectively to deadlines and manage ad-hoc projects that arise
• Proven experience in direct mail
• Entrepreneurial and innovative with a positive, can-do approach and able to hit the ground running
• Passion for a fast-paced dynamic environment
• A true team player
We offer:
• Comprehensive, ongoing training programme
• Competitive salary
• Vibrant company culture including paid-for social events
• Diversity and inclusion networks
• One paid workday a year to volunteer for a charity of your choice
• Well-being package including enhanced sick pay, free confidential counselling helpline, Mental Health First Aiders, and subsidised gym membership
• Subsidised staff canteen and bar
• Flexible working
About Us
As London’s number 1 estate agency brand,* our customers choose us because we get it done. And we know it’s our people that make us so successful. In over 40 years serving London and the Home Counties, we have discovered a winning formula for creating driven and ambitious professionals. This includes the best training at every stage, market-leading technology and the opportunity to work alongside some of the industry’s most influential professionals.
Is it important for you to know our Corporate Social Responsibility before you apply? Great, it’s important to us too. Whether we’re providing LGBTQ+ safe spaces, stocking our offices from charitable water suppliers or engaging in fabulous local events, our 50+ offices across London play a key part in our communities. We also offer annual paid time off for employees to volunteer at a charity of their choice. Many choose to support our partner, Single Homeless Project. This is London's largest homelessness charity, making a difference in 10,000 Londoners’ lives across all 32 boroughs.
* TwentyCI data, 2023 v 2022 market share and market share growth of new instructions at a brand level
About the Company
Together, we’re destined for greatness.
We are the estate agency every Londoner knows. You’ve seen our MINI Coopers in your streets, you can’t miss our SOLD and LET signs outside your neighbours' homes. Established in 1981 in Notting Hill, Foxtons quickly became an industry disruptor, and from there, grew into an icon. Now, we are proud to be London’s number one estate agency brand.
At Foxtons, we’re renowned for not only setting the standard in property, but also offering talent the best start within it.
But a career wi...
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