Job Specifications
Connor Clark & Lunn Financial Group Ltd.
Toronto, Ontario
We’re looking for a Digital Marketing Analyst to join our growing marketing operations team. This role is ideal for someone who is curious and analytical — a problem solver who is eager to uncover insights, connect the dots and inform strategy through data. You will help enhance how we use marketing data and automation to strengthen marketing, improve engagement, and drive data-informed decisions across our business.
You will work closely with colleagues across marketing, digital, and communications to enhance our use of marketing automation and analytics tools to provide insights that shape our marketing strategy.
What You Do
Marketing Data & Client Insights
Stay ahead of emerging digital trends, new analytics and automation tools, techniques, and best practices.
Connect marketing data across business functions and systems to build a complete picture of client behavior and engagement. Aggregate cross-channel data from multiple teams and sources, uncovering patterns and opportunities for growth.
Set up and monitor KPIs and ROI, collaborating with senior team members to ensure initiatives have clear, measurable goals.
Identify and execute opportunities to boost visibility and improve user experience through SEO research and website optimization. Analyze digital body language to make recommendations to enhance usability/UX.
Diagnose and enhance audience behaviour, conversion and ROI—run tests, monitor anomalies, and audit content for maximum impact.
Marketing Automation & Process Excellence
Understand platform capabilities and functionality to maximize usage.
Support the setup, execution, and tracking of email and digital campaigns through Account Engagement (Pardot).
Streamline workflows, automate repetitive tasks, and identify process efficiencies.
Track and forecast marketing and RFP deliverables, ad hoc reporting as needed.
Collaboration & Continuous Improvement
Collaborate with team and business partners to customize dashboards to visualize long-term trends and gaps, linking marketing metrics to business objectives.
Act as a trusted resource for data-driven storytelling — translating numbers into meaningful insights and recommendations that inform creative and strategy.
What You Bring
2-4 years of experience in digital marketing or marketing analytics.
Bachelor’s degree in Marketing, Business, Data Analytics, or related discipline.
Asset management, financial services, or similar industry experience is beneficial.
Understanding digital marketing metrics, campaign tracking, UX principles and data governance best practices.
Critical-thinking and analytical skills with the ability to interpret and synthesize complex data into clear, actionable insights and recommendations.
Ability to produce and maintain Salesforce reports and dashboards.
Strong technical skills in: Excel, Power BI (or similar visualization tools), Power Automate, web analytics tools, marketing automation— ideally Account Engagement (Pardot).
Excellent attention to detail, organization, and communication skills.
A collaborative and proactive mindset, with an enthusiasm for continuous learning and process improvement.
About Connor, Clark & Lunn Financial Group
At CC&L Financial Group, we understand the value of opportunity – for our clients and our team. Independent and employee-owned, we partner with investment professionals to grow successful asset management businesses, giving them the space to innovate and truly make an impact.
With more than 40 years of history and offices across Canada and in the US, the UK and India, CC&L Financial Group and our multi-boutique family of affiliate firms collectively manage over $167 billion in client assets, providing a diverse range of traditional and alternative investment products and solutions to institutional, high-net-worth and retail clients.
For a closer look at how you can build your career with us, we invite you to explore cclgroup.com.
CC&L Financial Group is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, ethnicity, religion, sexual orientation or expression, disability, or age.
To apply for this position, please submit your resume and cover letter as one PDF.
We thank all applicants in advance for their interest, but only those candidates shortlisted for interviews will be contacted. No telephone calls or recruitment agencies will be accepted.
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About the Company
At Connor, Clark & Lunn Financial Group, we understand the value of opportunity for both our clients and our team. Independent and employee-owned, we partner with investment professionals to grow successful asset management businesses, giving them the space to innovate and truly make an impact.
With more than 40 years of history and offices across Canada and in the US, the UK and India, CC&L Financial Group and our multi-boutique family of affiliate firms manage over C$154 billion in assets and offer a diverse range of t...
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