Job Specifications
We are working exclusively with our client to find a Marketing Manager.
About:
We’re partnering with a purpose-driven B2B SaaS platform that works with membership organisations and trade bodies, providing the digital certifications platform through which their members complete recognised standards and certifications.
Operating across 35+ countries, the business has built a highly engaged, warm customer base with ~£480k ARR, a 97% retention rate, and a clear path to £1m ARR this year. Founded by a recognised expert in responsible growth and certification, and supported by a highly experienced COO and CTO focused on operational excellence, the company is now hiring a Marketing Manager to own and execute marketing end-to-end while staying true to a values-led, no-ego culture.
Key Highlights:
Marketing Manager role with full ownership of marketing execution and delivery.
Purpose-driven B2B SaaS platform working exclusively with membership organisations and trade bodies.
Founded by a recognised subject-matter expert in responsible growth and certification, with strong credibility across standards-led environments.
Supported by an experienced COO and CTO with a background in driving efficiency, enablement, and scale within small teams.
Lean team of 13 across the whole business - 3 FTE and 10 part time contractors.
Clients across 35+ countries, with a highly engaged, warm customer base driven by mandated certification usage.
~£480k ARR, targeting ~£1m ARR this year, with a clear path to £2m+ ARR by 2027.
97% customer retention, driven by value-led, trust-based relationships rather than hype-driven marketing.
Established partnership with a major membership organisation, with ~180 members active on the freemium platform and ~35 currently converted to paid customers.
Significant growth opportunity by expanding within existing membership relationships while building new trade body partnerships.
Marketing plays a central role in growth - supporting webinars, content, lifecycle communications, and upsell.
Lean, collaborative team with a strong culture built on kindness, accountability, and high standards.
Flexible working environment with the option to be fully remote.
The Role:
Own marketing execution end-to-end, translating company objectives into clear, practical activity.
Plan, manage, and deliver webinars end-to-end (typically 2 per month), including topics, speakers, promotion, hosting, and follow-up.
Own lifecycle communications across email, in-platform messaging, and newsletters to drive engagement and conversion.
Develop and manage content for LinkedIn and other channels, working with designers and freelancers where needed.
Support commercial growth by driving demo attendance, conversion, and upsell within existing membership organisations.
Working directly with the CTO on product announcements, in-app workflows and CRM optimisation.
Work closely with the CEO, Account Management, and Customer Success supporting top-level membership organisation relationships led by the CEO, while enabling conversion, renewal, and expansion across individual members.
Manage the marketing calendar, ensuring campaigns, webinars, and communications are delivered on time and to a high standard.
Own messaging and positioning, ensuring clarity, credibility, and consistency across all touchpoints.
Track and analyse performance using CRM data and simple reporting, iterating based on what works.
Coordinate external support (designers, freelancers) without over-reliance on agencies.
Maintain high standards around written communication, accuracy, and attention to detail.
Operate comfortably in a small, fast-moving team where ownership and follow-through matter.
Requirements:
3+ years’ experience in a hands-on B2B marketing role, ideally within a SaaS or platform-led business.
Comfortable owning execution end-to-end from planning through to delivery without heavy handholding.
Strong written English with a high bar for clarity, accuracy, and attention to detail.
Able to prioritise effectively, balancing multiple workstreams and focusing on what drives the most impact.
Confident working directly with senior stakeholders, including founders and clients.
Experience running webinars, and lifecycle communications that drive engagement and conversion.
Organised, dependable, and proactive - follows through and gets things done.
Thrives in small, collaborative teams where kindness, trust, and accountability matter.
Values purpose-led work and prefers substance and credibility over hype.
Benefits:
£50k base + 30% performance bonus.
Flexible working - include the option to be fully remote.
6.5% pension contribution.
20 days PTO + birthday + bank holidays.
Medicash health benefits.