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Integration International Inc.
B2B Digital Marketing Lead

B2B Digital Marketing Lead

On site

Boston, United states

$ 45 /hour

Senior

Freelance

09-02-2026

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Skills

Marketing Digital Marketing

Job Specifications

Job Title: U.S. Services Marketing Lead

Location: Foxboro MA 02035 / Boston MA 02108 Hybrid -TH on-site and work from home on Friday.

Schedule: Mon–Fri| Contract: 6 months

Pay rate : $45.00/HR

Top Skills:

B2B digital marketing campaign experience (not B2C)
Event planning and execution
Bachelor’s degree (verified)
Experience marketing field services to Plant Managers/end users
Demand Generation & Pipeline Acceleration
Field Marketing / Services Marketing
Services Offer Launch (GTM)

Role Overview:

Lead a 6-month mission to drive demand, sharpen value propositions, and support commercialization of key Services offers (modernization, sustainability, digital, lifecycle).

Key Objectives:

Accelerate Demand & Pipeline: Execute targeted campaigns, track performance, and deliver quick wins.
Support Offer Launch: Lead marketing activation and customer-facing events.
Enable Channels: Provide partner materials, trainings, and webinars.
Actionable Insights: Analyze market, competitor, and customer insights to guide growth opportunities.

Success Metrics:

Validated value propositions for priority services
Campaigns launched with measurable engagement and pipeline lift
Offer launch executed with consistent messaging
Playbooks/toolkits for ongoing use
Insight-driven recommendations for 2026 GTM planning

About the Company

Integration International is an AI Change Catalyst and Digital Transformation Solutions organization and a one-stop hub for end-to-end touchpoints of the business life cycle. We believe in providing pioneering solutions to the enterprise of today and tomorrow, through a synergy of AI capabilities and human ingenuity, ensuring that our solutions serve business needs optimally while maintaining integrity with global ethical standards. With a team of highly skilled professionals and a comprehensive network of resources, we have... Know more