Job Specifications
Location: Hybrid (Chicago-preferred)
Reports to: CEO
Role Type: Individual contributor
About the Role
Our client is building a unified operating system for robotic work, making it easy for businesses to discover, deploy, and scale autonomous robot services.
They are looking for a Marketing Manager (Content-led Growth) to own the programs and execution that power our go-to-market motion. This role is responsible for building demand and positioning our company through product storytelling and content, supporting product and platform launches, and ensuring Sales is equipped with clear messaging and high-impact assets.
This is a hands-on, cross-functional role for someone who is equal parts creative and operational. You’ll work closely with Sales, Product, Operations, and GTM Engineering to turn product insight into compelling content, improve funnel performance, shorten sales cycles, and ensure our GTM efforts translate into real revenue impact.
What You’ll Do - Core Responsibility
Own the planning, execution, and continuous improvement of content-led go-to-market programs that drive pipeline, improve conversion, support revenue growth, and turn product launches into repeatable GTM moments.
Content-Led Demand & GTM Performance
Build demand through high-quality, product-driven content across video, audio, written, and social formats
Own the content calendar aligned to GTM priorities, segments, and launches
Monitor funnel performance from first touch through close, tracking conversion rates, sales cycle time, and pipeline quality
Identify where prospects drop off and improve outcomes through stronger positioning, storytelling, and sales content
Measure success via pipeline influence and conversion impact
Video, Podcast & Product Storytelling
Own end-to-end video and podcast creation (concept → production → distribution)
Produce demos, explainers, launch videos, and technical walkthroughs
Run a recurring podcast or video series with customers, operators, and internal leaders
Turn product insights, roadmap updates, and customer stories into clear, compelling narratives
Repurpose long-form content into short-form assets for sales and social
Sales Enablement & Launch Support
Create and maintain core sales assets (pitch decks, one-pagers, case studies, demo narratives)
Produce video content for outbound, follow-ups, and deal acceleration
Lead messaging and content for product, platform, and service launches
Coordinate launch assets across content, sales enablement, and distribution channels
Ensure consistent messaging across campaigns, decks, demos, and content
Continuous Improvement
Sit in on sales calls and demos to stay close to the market
Review stalled and lost deals to identify messaging and positioning gaps
Test, iterate, and share insights with Sales, Product, and GTM teams
Qualifications Required
4–8+ years of experience in GTM, product marketing, content-led demand, or revenue-focused marketing roles
Experience supporting sales teams with content, messaging, and launches
Strong ownership, organizational, and execution skills
Comfort working with CRM systems, automation tools, and performance dashboards
Ability to operate cross-functionally in a fast-moving environment
Nice to Have
Experience building a content engine (video, podcast, or editorial) that drives real GTM impact
Strong product instincts - able to understand technical products and explain them simply
Comfortable with video; excited to experiment with new formats
Experience partnering closely with GTM & Sales on messaging, enablement, and deal acceleration
Data-informed but creative — uses insights to sharpen stories, not replace them
If this role is of interest to you, please apply with your current resume. We’ll follow up to schedule an initial call.
About the Company
Samson Rose is a boutique search firm focused on the Robotics, Hard Tech, and AI markets. We work with clients who want to hire top talent to impact their businesses significantly. Follow our page to catch company updates, the latest roles we advertise, social posts, and episodes from our self-produced podcast, The Machine Minds Show: https://linktr.ee/machineminds
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