Job Specifications
Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram, Twitter et Facebook.
Veuillez noter : Au Canada , Mistplay suit un modèle hybride de 2 jours/semaine en bureau à Toronto (400 University Ave) & Montréal (1001 Blvd. Robert-Bourassa)
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.
Please Note: In Canada , Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)
Sales Development Representative (SDR) – LoyaltyPlay
Location: Hybrid Montreal or Toronto, ON Reports to: GM, LoyaltyPlay
About Mistplay and LoyaltyPlay
Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.
LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher. This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.
What you’ll do at Mistplay (SDR Focus)
As the Sales Development Representative for LoyaltyPlay, you are the engine of our commercial growth. Your primary responsibility is to drive a qualified pipeline and secure net-new business opportunities with top-tier mobile app publishers.
•Target Account Strategy: Strategically research and identify high-potential mobile app publishers (Ideal Customer Profile: apps with in-app currency and high user volume) across your defined territory, focusing on key decision-makers (VP/Director of Monetization, Head of Revenue/Growth, App Product Owners).
•Outbound Prospecting: Execute high-volume, multi-channel outreach using cold email, LinkedIn Sales Navigator, and cold calling to generate interest and secure initial meetings for the Account Executive team.
•Value-Driven Messaging: Articulate the clear value proposition of LoyaltyPlay—explaining how it drives supplemental revenue, improves user LTV (Lifetime Value), and creates a powerful 'play-and-earn' engagement loop.
•Pipeline Management: Utilize the CRM (likely Salesforce) to log activities, manage opportunities, and accurately track your progress toward monthly goals, reporting on trends, risks, and successes.
•Qualification: Conduct initial discovery and qualification calls to deeply understand the prospect’s current monetization stack, key revenue goals, and pain points related to user retention and LTV.
•Sales Collaboration: Work closely with Account Executives to define territory priorities, refine playbooks, and ensure a seamless, high-quality handoff of Sales Qualified Leads (SQLs).
•Market Intelligence: Stay current on industry trends, competitive movements, and client-specific news (acquisitions, major updates) to personalize outreach and provide market feedback to internal teams.
What you’ll bring to Mistplay
•Experience: 6+ months in a high-volume Sales Development, Lead Generation, or Business Development role, preferably in SaaS, AdTech, Mobile Gaming, or a related B2B technology environment.
•Performance Marketing Knowledge: An understanding of performance marketing, mobile monetization methods (e.g., offerwalls, in-app advertising, loyalty programs), and the concept of user LTV.
•Track Record: Proven ability to meet or exceed monthly quotas for booked meetings/SQLs.
•Communication: Exceptional written and verbal communication skills; ability to craft highly personalized and professional messages.
•Tech Stack Proficiency: Comfortable working in a modern sales environment, including CRM software (e.g., Salesforce) and sales engagement tools (e.g., Outreach, Salesloft or similar).
•Grit & Resilience: A persistent, results-oriented mentality, coupled with the ability