Skills

Go Problem-solving Sales Trend Analysis A/B Testing Market analysis Organization Analytical Skills Marketing Recruitment

Job Specifications

Job Description

WHAT YOU WILL BE WORKING ON

Main challenge

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

Go-to-market strategy (New Game Launches) :

Define compelling marketing positioning and execute comprehensive launch plans for new games,including market analysis, USPs, target audience insights, pre-order, launch day, and ongoing livemarketing strategies.
Manage store publishing, collaborate with marketing teams (Community, PR, UA, Influencers, ASO), andcultivate strong relationships with licensors to ensure cohesive campaigns and synergistic opportunities.

Live Game Marketing & Roadmap :

Identify key moments for live game activations, conceptualize and present innovative marketing campaigns, coordinate marketing experts to execute the annual roadmap, and maintainstrong licensor relationships for asset validation and collaboration.

Discount & Promotion Strategy :

Develop and manage the discount calendar across all platforms, set discountrates, leverage promotional tools, conduct A/B testing, and monitor sales performance to recommend optimizations.

Market Intelligence & Trend Analysis:

Monitor industry trends in gaming and marketing, and analyze data toextract key insights for the game development team.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...

Qualifications

WHAT YOU NEED TO SUCCEED

3–5+ years of gaming/entertainment industry experience in a product marketing role.
Proven ability to develop and execute successful game launch and live operations strategies.
Strong analytical skills and a data-driven approach to marketing.
Fluent English mandatory, fluency in french is a strong plus.

WHO YOU ARE

Excellent cross-functional collaboration and teamwork.
Creative thinking and problem-solving to design innovative marketing activations.
Someone who is motivated about their work and a passionate about the gaming industry !

Recruitment Process

A phone call with our talent acquisition specialist (30min) : to assess how this role matches what you are looking for and to ensure it aligns with what we are seeking.

An interview with our Product Marketing Lead (1-hour) : to evaluate your experience, expertise, and alignment with the needs & ask your questions.

An interview with our Studio Manager (1-hour) : to deepen the discussion, align on strategic expectations, and further explore your approach and vision for the role.

About the Company

We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day. Our dream to offer mobile games to the entire planet through our products is about to become a reality. We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans. Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hu... Know more