Job Specifications
Social Media Strategist
Location: Nashville, TN
Schedule: Onsite preferred 4 days/week
Contract: 6–12 months with potential for extension or conversion
Compensation: $40–42/hour
The Social Media Manager is responsible for developing and executing the brand’s social media strategy across all channels, translating marketing initiatives into a cohesive social content plan that drives awareness, engagement, and community growth. This role oversees day-to-day content operations—including briefing agencies, managing asset flow, and coordinating shoot needs—while also stepping in to create content as needed. The ideal candidate brings strong strategic thinking, exceptional organization, and a deep understanding of platform best practices and creator culture.
Key Responsibilities
Social Strategy & Planning
Translate campaign and promotional calendars into a consistent, platform specific social activations
Ensure content ladders into broader marketing strategies, merch goals, and seasonal priorities
Maintain a pulse on platform trends, competitive activity, and emerging formats
Oversee content production from start to finish, including creative planning, approvals, and final delivery
Content Production & Asset Management
Build and manage shot lists for content shoots; attend shoots to capture additional content as needed
Partner with Creative team on copy, graphics, animations, and still assets
Step in as a light-weight creator in a pinch—capturing behind-the-scenes content, simple UGC-style videos, or quick-turn social assets
Agency & Cross functional Collaboration
Develop and deliver clear briefs to our agency partners, outlining strategy, product priorities, messaging, KPIs, and deliverables
Serve as the point of contact for the agency; ensure they have all assets and information required to execute
Work with Merchandising on sample procurement and coordinate shipping of products to creators or influencer partners
Content Review & Quality Control
Conduct Round 1 reviews to ensure concepts and executions align with strategy, brand guidelines, and channel best practices
Provide clear, actionable feedback to agency partners, creators, and internal teams
Maintain quality standards across all published content
Publishing & Community
Publishing is managed by our agency, but publishing of non-agency assets or in timely situations will be required,
Ensure our Agency maintains community engagement SLAs, advise on brand voice and escalation needs
Oversee UGC curation, review, and reposting, ensuring content fits brand standards and rights are secured when needed
Influencer Program Support
Collaborate with Influencer agency on campaign planning, content needs, and samples
Vet creators in partnership with Public Relations
Coordinate asset needs, product seeding, and content approval workflows
Ensure influencer deliverables map to overall social strategy and monthly content plans
Performance & Optimization
Review content performance in partnership with analytics and agency teams
Identify optimizations, trends, and learnings to refine future content and improve engagement
Maintain awareness of platform algorithm shifts and community behavior to adjust strategies proactively
Qualifications
5+ years in social media strategy or content planning
Strong understanding of platform trends, best practices, and content formats (Instagram, TikTok, Facebook, YouTube, Pinterest)
Experience collaborating with creators, agencies, and cross?functional teams
Comfortable capturing simple content on mobile when needed
Strong project management, communication, and organizational skills
Experience with social tools (Sprinklr, Sprout, Later, etc)
Retail, lifestyle, or consumer brand experience is a plus
About the Company
The Intersect Group is a nationwide staffing company specializing in Information Technology, Accounting, and Finance. We offer tailored solutions to address your critical personnel needs through contract, contract-to-hire, and direct hire services.
We believe building relationships first is the key to creating shared success with our Colleagues, Clients, Consultants, Candidates, and our Community. We are driven to serve all of those we are privileged to work alongside and understand establishing and maintaining trust is the...
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