Job Specifications
Now Brewing – group manager, Brand Marketing! #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a Group Manager of Brand Marketing, you will guide a team that shapes and elevates the Starbucks brand through bold storytelling, breakthrough brand campaigns, and integrated marketing that deepens emotional connection and strengthens brand equity. In this role, you won’t just influence what the brand means today -- you’ll help define where it goes next.
In this critical leadership role, you will oversee teams and critical workstreams to shape the future of Starbucks. You will lead brand strategy, brand campaign development, 360° brand campaigns and programs, and be seen as the go-to champion of key enterprise initiatives.
For a strategic, imaginative brand leader, this is a rare opportunity to make a measurable impact on one of the world’s most iconic brands.
As a group manager, Brand Marketing, you will…
Strategic Leadership & Vision
Develop and deliver multi-channel Brand marketing strategies rooted in business and consumer insights, ensuring alignment with brand goals and market dynamics.
Translate complex data and emerging trends into actionable plans that support both short- and long-term business objectives.
Identify new customer opportunities and define future areas of growth, fostering innovation and differentiation in a competitive marketplace.
Champion and model a customer-centric approach to marketing, ensuring that all initiatives reflect the values and mission of Starbucks.
Integrated Brand Campaigns and Activation
Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels.
Author and lead strategic briefs and guide creative development that pushes the brand forward.
Ensure brand campaigns are built with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand worldwide.
Lead the organization-wide communication of key programs and plans, selling in to all levels of leadership with expert communication and storytelling.
Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.
Cross-Functional Leadership & Collaboration
Drive and align stakeholders across marketing, product, finance, and operations to ensure cohesive execution of initiatives.
Lead integrated workstreams and advocate for program benefits and business impact, fostering transparency and accountability.
Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.
Facilitate effective communication and collaboration across teams to support a unified brand experience.
Leadership, Team Development & Culture Building
Build, grow, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
Model leadership behaviors grounded in Starbucks Mission and Values, promoting integrity, respect, and excellence.
Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.
We’d Love To Hear From People With
6–10+ years of progressive experience in brand marketing or brand management, with a proven track record of building brands and driving business growth.
3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
Bachelor’s degree or equivalent experience; MBA preferred.
Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.
Adept at navigating ambiguity and making high-impact decisions under pressure.
Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight pa
About the Company
At Starbucks, we like to say that we are not in the coffee business serving people, but in the people business serving coffee. Here, our employees - who we call partners - are the heart of the Starbucks experience, and being a partner means aspiring to become part of something bigger: inspiring positive change in the world and growing in your career and in your community. It's an opportunity to be your personal best. Starbucks is an equal opportunity employer of all qualified individuals, including minorities, veterans and i...
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