Job Specifications
Position Type
Permanent
If you’re looking for a fulfilling career that can make a real difference in your life, and the lives of others, you’ve come to the right place.
As a national health solutions partner, we put people first in everything we do — and that begins with our team of 8,000+ professionals who bring a cross-section of diverse life experiences and career expertise to Medavie. By collaborating and innovating together, our employees are creating industry-leading solutions in insurance, primary care and emergency medical services that impact millions of lives in Canada each year.
Our mission is to improve the wellbeing of Canadians so that every life can be lived to the fullest — and it’s reflected in our award-winning culture. We celebrate individuality and value the diverse perspectives and skills our employees contribute. We go beyond providing competitive pay and comprehensive benefits to offer opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie is where employees can be their best selves, feel they belong, and achieve their full potential. Be part of it by applying for a position with us today.
Why make the move to Medavie Blue Cross?
Sell a bigger story than insurance. Medavie is a health solutions partner that integrates benefits management (health, dental, travel, life, disability) with healthcare delivery (EMS and primary care) under one organization—so your team can take an end‑to‑end health outcomes narrative to market, not just a product list.
Mission over dividends. We’re a not‑for‑profit—we reinvest in people, product, and communities rather than paying shareholders. Clients and advisors value purpose‑led partners, and our Medavie Foundation focuses on healthy living, youth mental health, and PTSD with structured grant cycles that make impact tangible.
Ontario credibility, real traction. As one of the fastest growing insurers, we already partner with a large portfolio of major employers in Ontario—you’ll build on momentum, not from scratch. You’ll also benefit from the strength and trust that is inherent in the ‘Blue Cross’ name.
Innovation that opens doors. Our track-record of pioneering leading benefit solutions is well recognized in the market. We invest in outcome‑focused solutions, exactly the kind of capability Ontario plan sponsors want to see.
Public‑sector trust. Medavie is a long‑standing administrator of public health programs (claims, provider registry, drug plans)—credibility that helps executive sales leaders win complex RFPs and long‑term relationships.
The impact you’ll lead
As Regional VP, Business Development, you will set and execute the regional growth strategy for Ontario—leading and elevating a high‑performing sales organization, deepening advisor relationships, and delivering profitable, sustainable growth. You’ll coach for excellence, champion client‑centricity, and bring integrated health solutions to market in ways that differentiate us from “insurance‑only” competitors.
What You’ll Do
Own the regional growth plan. Create, communicate, and execute the annual business plan aligned to revenue, profitability and client impact goals; continuously monitor, analyze, and present results to optimize client satisfaction, employee experience and win rates.
Lead and scale a high‑performing sales team. Coach, motivate, and mobilize Corporate Account Executives, Brokerage Sales, and Group Sales leadership to deliver against targets and best‑in‑class service with clients, advisors, and consultants.
Drive market differentiation. Position Medavie’s integrated benefits and health delivery value proposition; translate competitive intelligence, regulatory developments, and product trends into actionable market plays.
Strengthen advisor & consultant partnerships. Build deep, trust‑based relationships; identify relationship touchpoints that accelerate new business and increase client persistency across all group segments.
Elevate sales operations. Oversee prospecting cadence, RFP strategy, and finalist execution; raise CRM (Salesforce) adoption and effectiveness with robust pipeline health and impactful reporting to improve sales activity efficiency.
Partner cross‑functionally. Collaborate with Product, Marketing, Client Services, and Underwriting teams to shape the product roadmap, launch changes, and ensure seamless new business implementation.
Be the voice of the market. Maintain a strong grasp of competitive, legislative, and distribution trends across Ontario; inform go‑to‑market decisions and channel strategies to sustain advantage.
What You Bring
10+ years of progressive sales leadership in group benefits/insurance or financial services, with a track record of hitting and exceeding sales and profitability targets.
Expertise in benefits products, sales leadership, market dynamics, and distribution channels; proven success leading teams through full‑cycle enterprise sales.
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About the Company
Medavie is a national health solutions partner and innovative leader in benefits management, health management, and healthcare delivery. Backed by the strength of a team of 8,200+ professionals, we're committed to improving the wellbeing of Canadians so that every life can be lived to the fullest.
Medavie provides all-in-one private health insurance, public health administration, emergency medical services as Canada's largest contracted provider, as well as primary care, community health and mental health and addictions so...
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