Job Specifications
This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.
Job Type: Full-time Permanent
Pay: $70,000 - $85,000 + 15% performance based bonus
** This position is 5 days in Office in Mississauga, ON.
Equity: Eligible to participate in BoomerangFX Stock Option Plan after 6 months
Benefits:
Comprehensive health, dental, and vision coverage
Paid vacation to rest and recharge
Free on-site parking for your convenience
Access to our on-site gym and wellness facilities
Why Join BoomerangFX?
BoomerangFX isn’t just a company— it’s a movement redefining how private pay healthcare practices operate. Recognized as one of North America’s Fastest Growing Tech Companies two years in a row by Deloitte’s Fast 500 program ranking 6th in Canada and 23rd in North America. We are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% is matched by our ambition to disrupt and dominate the healthcare technology landscape.
With headquarters in Miami and offices spanning Canada, the UK, Australia, and Barbados, BoomerangFX is a global enterprise backed by international private equity and poised for IPO. We’re honored as Gartner’s Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.
BoomerangFX empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries with an integrated SaaS platform for practice management, EMR, scheduling, lead generation, and digital marketing. Our solutions help hundreds of clinics grow revenue, streamline operations, and enhance patient experiences. Join BoomerangFX and become part of a global community of innovators driving industry transformation. This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.
Position Overview:
As the Performance Marketing Manager you will own and execute brand-driven campaigns that generate leads and awareness, and drive qualified demo requests. You’ll oversee the end-to-end execution of email marketing, paid ads, manage HubSpot, and lead initiatives that amplify our brand presence across digital touchpoints.
Your overall mission will be to drive leads directly to our sales team and increase booked demo volume across regions.
Key Responsibilities
Lead strategy and execution for B2B email marketing campaigns that generate and nurture leads through the funnel
Help the sales team generate leads & create email marketing campaigns to generate leads
Own and manage marketing automation workflows and CRM processes within HubSpot, Mailchimp, or similar platforms
Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series
Execute and optimize paid advertising campaigns across platforms such as Google Ads, Meta, and LinkedIn with a focus on demo request conversions and lead generation
Closely partner with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and successful campaign execution
Align closely with the sales team to ensure marketing-qualified leads (MQLs) are properly nurtured, integrated into the CRM, and converted into demos via a smooth handoff process
Track, analyze, and report on campaign performance, continuously optimizing for open rates, CTR, and conversion
Ensure consistency of brand voice, messaging, and visual identity across all marketing channels
Lead development of demo request workflows and marketing assets that support the sales process
Manage and segment the email subscriber list to ensure targeted and relevant communications
Design email templates and write engaging content tailored to target audiences
Conduct A/B and multivariate testing on email and ad creatives to improve demo conversion rates
Tailor creative messaging, offers, and campaign strategy by geography (North America, UK, Australia) for optimal regional performance
Graphic design skills are preferred
Qualifications
5+ years of experience in B2B marketing, with a proven track record in brand campaigns, email marketing, and CRM management
5+ years of hands-on experience running lead generation campaigns using Google Ads, Meta, and LinkedIn Ads, with measurable results in demo conversions
Hands-on experience with HubSpot, Mailchimp, or other marketing automation platforms
Strong strategic thinking paired with excellent execution and sales database management skills
Experience working cross-functionally with sales teams to improve lead quality, pipeline conversion, and CRM
About the Company
BoomerangFX is a global, AI-powered SaaS platform that delivers a fully integrated digital ecosystem for specialty healthcare practices. As the first company of its kind to combine clinic management, lead generation, digital marketing automation, and e-learning into a seamless SaaS solution, BoomerangFX empowers over 10,000 private clinic owners across five continents--including North America, Europe, Australia, Latin America, and EMEA. The platform is purpose-built for providers in dermatology, cosmetic surgery, dentistry, ...
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