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Fractional DTC Operations Lead | Water Tech

Fractional DTC Operations Lead | Water Tech

Hybrid

Brussels region, Belgium

Senior

Full Time

11-02-2026

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Skills

CRM Autonomy Marketing Recruitment E-commerce

Job Specifications

What’s in it for you?

Own an entire DTC business unit end to end, not just one function
Work with a Belgian WaterTech startup whose products have a real impact on health, well-being and sustainability
Operate with a high level of autonomy and trust, with direct access to the founder
Start on a fractional basis (open to freelancers and independent operators), with room to grow the collaboration over time
Flexible setup: remote, hybrid or Brussels-based
Opportunity to build something meaningful and scalable, with long-term partnership potential

About the role

As Fractional DTC Operations Lead, you will take full ownership of Aqvita’s direct-to-consumer business line and be responsible for scaling it from its current state to 10,000 units sold in 2026.

This is a hands-on, end-to-end role covering both operations and growth. You will act as the single owner of the DTC track, from production to customer experience.

Your key responsibilities include:

Coordinating production with external manufacturing partners
Designing and managing the fulfillment strategy, including 3PL setup and oversight
Owning and optimising the e-commerce stack
Setting up CRM and customer segmentation to support scalable growth
Defining pricing, bundling and revenue mechanics
Driving community-based marketing initiatives, not mass-market campaigns
Managing day-to-day DTC operations with a strong execution focus
Working closely with the founder, who brings deep technical and R&D expertise

About the ideal profile

3+ years of proven experience in DTC operations, ideally with physical consumer products
Strong operational mindset, with the ability to execute as well as decide
Comfortable working in early-stage or scale-up environments with evolving processes
Used to owning topics end to end and taking accountability for results
Pragmatic, structured and solution-oriented
Interest in health, well-being and sustainability-driven products
Fluent in English
Open to freelance

This role is not suited for profiles focused purely on marketing, or for candidates looking for narrow scope or heavy structure.

About Generations RPO

This opportunity is supported by Generations RPO, a recruitment partner focused on meaningful, long-term collaborations.

Our goal is to connect companies with operators who want real ownership and impact, and to build recruitment partnerships based on trust, clarity and growth over time, rather than transactional hiring.

About the Company

It all started with a simple belief: recruitment should be more than filling vacancies, it should help people grow and companies thrive with purpose. Founded in 2009 in Brussels, Generations Recruitment is a talent acquisition agency specialized in Marketing & Sales profiles, from novice to expert and C-level. We help companies find the right match through permanent placements, in-house consultancy, and tailored workshops. Over the years, we’ve supported more than 400 companies in diverse sectors: food & drink, FMCG, consu... Know more