Job Specifications
What We Are Building At Conveo
Conveo is the AI research platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate across insights, marketing, and product teams.
#1 What problem are we solving and why is this an important problem to solve
The current/traditional research methods companies rely on are slow, expensive, and superficial. Running great research also requires expertise which is a blocker to many companies. That directly affects how well companies understand their customers and how well they can serve them.
#2 The team you will join
You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives. Our team has the combination of decades of market research knowledge, incredible engineering ability, and experience building companies.
#3 How we operate
We truly care about our clients and the problem we solve. That means we humbly go the extra mile every time.
We work hard and we have fun.
To keep our quality bar incredibly high, we want to execute with the smallest possible team.
The Role
As our Product Marketing Manager you will turn Conveo’s product velocity into world-class marketing assets that educate, differentiate, and convert.
This is not a “launch checklist” PMM job.
This is not writing fluff and calling it positioning.
This is truth + taste + distribution.
Your job is to make the product understandable, compelling, and impossible to ignore, for every ICP we care about.
We are shipping fast. The market can’t keep up unless someone is obsessed with translating what we build into:
sharp messaging
killer proof
high-signal assets
sales enablement
customer education
content that spreads
Without a dedicated owner, this work never gets done at the quality we want.*
We have more than one person of PMM work already, and this role is a core accelerator.This role is only for natural talent.
Your Mission
Own product narrative and positioning (in real time)
You maintain the “source of truth” for how Conveo is understood externally:
positioning
messaging
differentiation
ICP/vertical lenses (industry/use case)
proof points
competitive framing
You don’t make this “once.” You evolve it constantly as the product evolves.
Translate product into assets people actually use
You turn product truth into high-leverage outputs, such as:
product slides in decks
one-pagers and overviews per ICP/vertical
customer-facing product updates
weekly product email (internal + external)
product changelog that doesn’t read like engineering notes
battlecards + talk tracks
onboarding and lifecycle messaging
documentation that sells, not just explains
product-focused webinars and demos
The bar: accurate, differentiated, compelling, consistent.
Make product marketing non-blocking, but a multiplier
PMM should never be a bottleneck.
But it should absolutely be an accelerator.
You build systems/templates so the org can move fast without creating chaos:
reusable slide templates
messaging frameworks
launch kits
mini-playbooks per feature type
structured input/output loops with product + sales + marketing
Ship content that makes the market smarter
You create product-centric content that actually lands:
“here’s what changed, and why it matters”
“here’s what people get wrong about AI research”
“here’s how to evaluate research quality now”
“here’s how top teams use AI interviews”
“here’s what Conveo enables that others don’t”
You can write. You can explain. You can simplify without dumbing down.
Be in the loop: product, sales, customers
You embed close to reality:
know the roadmap
understand what’s shipping weekly
talk to customers
join sales calls when needed
watch what actually converts
adjust messaging fast
This role sits at the intersection of product + market. You own that bridge.
What We’re Looking For
Non-negotiables
Proven experience in product marketing (or equivalent: strong product narrative + GTM outputs)
Strong writing and communication, you can explain complex things simply
Great taste: you know what’s compelling vs generic
High agency: you create clarity and output without needing permission
Able to work fast and stay accurate while product changes weekly
Deep interest in AI, research, B2B SaaS, or buying behavior (ideally more than one)
Mindset
Truth-first, not fluff-first
Opinionated, not generic
Structured thinker, but fast-moving executor
Low ego, high standards
Comfortable being early, iterating publicly, and improving fast
Obsessed with leverage: templates, systems, reuse, speed
Bonus (not Required)
Experience in AI, research tooling, or analytics platforms
Experience supporting sales enablement in a high-velocity GTM team
Strong on camera (product videos, webinars)
Familiarity with lifecycle messaging, activation, referrals, or PLG mechanics
Ability to produce basic assets (Figma/Canva
About the Company
Backed by Y Combinator, Conveo sets the new standard in qualitative research. Conveo is a qualitative research platform that conducts in-depth, AI-moderated interviews. By merging the depth of interviews with the speed and scalability of surveys, Conveo provides deeper insights, faster and at scale.
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