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Royal Botanic Gardens, Kew

Head Of Commercial

On site

Rugby, United kingdom

Full Time

12-02-2026

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Skills

Leadership Strategic thinking Sales Marketing Recruitment

Job Specifications

As a member of the Senior Leadership Team, you’ll set the commercial vision, build capability at scale and lead the execution of an integrated commercial strategy that delivers sustainable growth across our diverse branded hotel estate.

This is a remote role with an office base at Holiday Inn Rugby–Northampton, requiring weekly attendance, alongside national travel.

Other businesses may call this role Commercial Director.

The role reports directly to the Chief Executive Officer.

About The Role

As Head of Commercial, you will have end-to-end responsibility for Sales, Marketing, Revenue Management, Distribution and Digital. You will set and deliver the commercial strategy and build a high-performing commercial culture, working closely with owners, brand partners and senior stakeholders to deliver sustainable, long-term growth.

Key Responsibilities Include

Own and deliver the group commercial strategy, driving sustainable revenue growth, margin improvement and market share gains.
Leading and developing high performance teams in Sales, Marketing, Revenue, Commercial Performance & Business Insights to deliver consistent results.
Set clear direction on pricing, yield and demand strategy, ensuring rate integrity, forecasting accuracy and competitive set outperformance.
Driving sales effectiveness, conversion and commercial productivity across the portfolio.
Ensuring strong governance, accuracy and discipline across forecasting, reporting and performance reviews.
Building future commercial capability through succession planning and development.

Why join Kew Green?

This Is a Role Which Offers

Working directly with the senior leadership team in a group-level leadership role
Influence and impact into the strategic direction of the business
An opportunity to integrate commercial disciplines
A role with genuine authority and critical commercial decision making

About You

The role requires a commercial leader who can integrate multiple commercial disciplines into one high-performing function, balancing global brand frameworks with local market outperformance.

You will be a proven Head of Commercial or Commercial Director from a branded, multi-property hospitality who brings:

A competitive, collaborative and results orientated drive to the business.
Proven experience and expertise in leading a sales, revenue management and marketing team.
Understanding of revenue management, pricing, distribution and demand generation.
Creative thinking and a good understanding of marketing and demand generation campaigns which interface with and support the overall sales and revenue management strategies.
Commercially bold with strong analytical capability and confidence making evidence-based decisions in complex environments.
Experience leading large, matrixed commercial teams within a branded or owner-led context.
Confident at operating at an executive level, blending strategic thinking with hands-on commercial leadership.
A values-led leadership style that builds trust, accountability and high performance.

Benefits

Our rewards package includes:

Private healthcare
Car allowance
Life assurance
Discounted hotel stays worldwide, plus food and beverage discounts.
Attractive discounts across major retailers, restaurants and events.
FREE and UNLIMITED access to our Leisure Clubs (gym, pool, steam rooms).
Ongoing personal and career development
24/7 Employee Assistance Line for wellbeing, financial and legal support.

Next Steps

Shortlisted candidates will be invited to an initial telephone conversation, followed by interviews with the Director of People and Chief Executive Officer.

Please See Below An Indication Of The Recruitment Timeline

Closing date for applications: Monday 16th February
Telephone screening and shortlisting: From week commencing 23rd February
Interviews: From week commencing 2nd March

At Kew Green Hotels, we’re committed to creating an inclusive workplace where everyone can thrive. If you need any adjustments during the recruitment process, just let us know at recruitment@kewgreenhotels.com - we’re here to support you.

Who are Kew Green Hotels?

Kew Green Hotels is one of the UK’s leading hotel management companies, operating a diverse portfolio of global brands. We’re a people-driven business that’s passionate about performance, guest experience, and creating hotels and teams that make us proud.

Learn more about who we are and what drives us at www.kewgreenhotels.com.

About the Company

Kew is the world’s leading botanic gardens, at the forefront of plant and fungal science, a UNESCO World Heritage Site and a major visitor attraction. We want a world where plants and fungi are understood, valued and conserved – because our lives depend on them. We use the power of our science and the rich diversity of our gardens and collections to provide knowledge, inspiration and understanding of why plants and fungi matter to everyone. See www.kew.org for more information or https://careers.kew.org to view our curr... Know more