Job Specifications
Who We Are
Villa is building America’s leading next-generation homebuilding platform. With a mission to be the easiest, fastest and most cost-efficient way to build homes, Villa is a highly scalable new approach to offsite homebuilding and is critical in solving the many problems facing the U.S. housing market. Villa provides end-to-end services for customers that span feasibility, design, permitting, and construction of high-quality homes built using modern offsite construction. Villa is currently the largest ADU builder in California and is growing rapidly into other housing products and geographies.
Role Overview:
We are seeking a highly driven and strategic Head of Consumer Sales to help scale Villa’s direct-to-consumer ADU business, our Altadena rebuild efforts, and the resale of our expanding Neighborhoods by Villa portfolio. This person will lead all aspects of the consumer sales organization, and execute multi-channel growth strategies that navigate complex sales cycles for individual homeowners and larger residential developments alike. Ideal candidates are sophisticated consumer sales leaders with a strong focus on customer experience, consultative sales, and a passion for solving the challenges of housing affordability.
What You'll Do: Leadership & Overview
Manage Villa’s direct-to-consumer (D2C) sales team consisting of Home Consultants, with the opportunity to expand and build the sales organization as Villa’s D2C channels scale
Drive D2C fee-building sales for homeowners building ADUs statewide in California and with our partners in Colorado, and single family homes for individuals rebuilding in Altadena
Own all aspects of the sales performance of Neighborhoods by Villa developments across California and Colorado
Manage Villa’s relationships with partner brokerages for our developments, and help execute Villa’s sales and marketing strategy in conjunction with these brokerages
Continue to refine Villa’s end-to-end customer experience across our digital surfaces, in our model homes, and in interactions with our Home Consultants
Partner with Villa’s marketing team to drive engaging consumer content and campaigns, and iterate on those campaigns to broaden Villa’s reach and increase customer conversion
Manage Villa’s relationship with partner consumer lenders across our ADU, Altadena, and Neighborhoods by Villa portfolio.
Work hand in hand with Vila’s estimating, legal, and preconstruction teams to ensure the validity and accuracy of proposed consumer building projects from project inception to contract
Monitor, report, and drive D2C performance metrics and KPIs
Collaborate with the VP of Growth to develop quarterly OKRs and strategic initiatives.
What You'll Do: Execution
Coach and mentor Home Consultants on introductory, design, and proposal calls, joining and completing calls as needed
Drive day-to-day management of the Home Consultant team to reach and convert a broad range of D2C clients across Villa’s consumer channels
Monitor and analyze our consumer channels sales pipelines, and the activities, metrics, and backlog of each Home Consultant
Own the integrity of D2C Salesforce data, and manage a disciplined customer outreach program
Partner with Villa’s marketing team to drive top-of-funnel metrics across target geographies and customer personas, and tailor our messaging and sales strategies to these personas
Manage and coordinate consumer project feasibility with estimating, construction, and project managers
Manage the full sales funnel and performance of our Neighborhoods by Villa developments from customer interest to contract to final close
Manage Villa’s third-party broker relationships, reporting, and sales and marketing strategies
Help select the right brokerages to partner with for new developments across a number of geographies
Help define Villa’s long-term brokerage strategy, evaluating various structures, cost trade-offs, and compliance requirements
Coordinate with Villa’s internal development team to define and execute development timelines, internal reporting, pricing strategy, marketing tactics, and customer journeys
Manage Villa’s relationships with partner lenders, ensuring they are achieving agreed-upon SLAs and customer satisfaction metrics
Refine our model home experience from booking tours to in-home experiential and educational elements in coordination with our Model Home Consultants
Work closely with Villa’s design and operations teams to develop new product offerings to ensure our products and design elements meet the needs of our ADU and Altadena customers
Partner with Villa’s Legal team to secure and finalize agreed-upon contracts and documentation
Act as a subject matter expert on our products, services, and process, providing customers with peace of mind that we operate at a higher standard than any company in the industry
Travel required: approximately 10%+ of the time to meet with partner brokerages, clients, internal teams, and attend industry events.
Who
About the Company
Villa is California's #1 provider of prefab ADUs, primary residences and multifamily developments. We're leading the charge towards more affordable, high-quality housing with our industry-leading design tech and a turnkey process for planning, permitting, and installing prefab units. See what's possible at villahomes.com.
CSLB#1077688 | HCD# DL1564605
Know more