Job Specifications
About The Role
As a Performance Marketing Manager, you will take the lead in shaping and executing strategic paid media campaigns across multiple digital channels, including affiliates, paid search, display and social platforms. Your remit will include developing quarterly media plans, set weekly budgets, and defining performance KPIs to drive traffic and acquire new customers, all while closely aligning with wider business goals.
You will oversee the end-to-end management of digital paid media strategies, ensuring each activation is optimised for measurable results and supports the growth objectives of Disney Experiences. Working collaboratively with internal stakeholders, you will apply a data-driven, full-funnel approach, incorporating audience targeting and segmentation, to deliver innovative, customer-centric campaigns that bring the magic of Disney to audiences worldwide.
This is a 12-month, fixed-term contract role, based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
Values
You'll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
Responsibilities
As a Performance Marketing Manager, you will oversee the strategic planning, execution, and optimization of paid media campaigns across various channels. Your leadership will ensure alignment with organizational goals and the delivery of measurable results. This role requires adaptability, accountability, and the ability to mentor and lead a team effectively.
Strategy & Planning
Lead the development of quarterly media plans for all paid media channels, establishing weekly budgets and performance KPIs across all current and prospective markets. Coordinate channel mix strategy with other stakeholders in partnership with the Senior Digital Marketing Manager.
Oversee the execution and management of the overarching marketing strategy within digital paid media performance channels, including but not limited to affiliates, paid search, display, and paid social platforms.
Take full responsibility for channel performance across paid activations, ensuring alignment with campaign objectives and KPI targets.
Implement a comprehensive funnel approach to campaign activation, incorporating audience targeting and segmentation as required.
Collaborate closely with the Senior Digital Marketing Manager to ensure Paid Media plans align with broader strategic direction, business commercial objectives, non-paid channel strategies, and long-term budget and forecast planning.
Together with the Senior Digital Marketing Manager, direct digital marketing strategy throughout EMEA and identify opportunities to accelerate new customer acquisition at an appropriate cost per acquisition. Maintain awareness of local consumer insights and adhere to best practice benchmarks.
Channel Oversight
Align campaign activities with overarching marketing and business strategies to optimise customer acquisition and campaign return on investment. Provide support to the broader team in executing campaigns across multiple channels and platforms, collaborating as needed with partners such as Google, META, TikTok, CJ Affiliates, and others.
Direct the Affiliate Marketing strategy and assist the Performance Marketing team with management of affiliate networks, publisher recruitment, campaign activation, commission validation, and overall communication with publishers.
Oversee Paid Search, Display, and Paid Social channels by supporting the Performance Marketing team with campaign activation, monitoring, and reporting.
Assess paid channel performance in partnership with our agency team and identify opportunities for strategic budget allocation across channels and markets.
Team & Partner Management
Serve as the main contact between the digital marketing team and third-party agencies, ensuring accountability for KPIs and supporting long-term agency relationships with the Senior Digital Marketing Manager. Facilitate campaign deployment and maintain effective collaboration between performance marketing teams and agency partners through process management and project prioritization.
Oversee paid media team operations, including regular and ad hoc reporting, administrative tasks, and adherence to deadlines. Promote a test-and-learn approach within the team to drive channel and business growth. Manage financial processes for performance marketing, ensuring accurate handling of POs and invoices. Handle workload, training, and development for the performance marketing team.
Cross Functional Input
Coordinate with the online team to stay updated on key products, promotions, and business activity.
Partner with the Creative team for briefs, campaign alignment, and analysis to support marketing goals.
Collaborate with merchand
About the Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.
Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world's premier entertainment company.
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