Job Specifications
Assignment Type: Temporary, ongoing basis where you will be engaged via Hays
Location: Chichester
Working Environment: office based on site
Pay type: Competitive hourly pay rate
Our client
The World’s pre-eminent super-luxury automotive brand based in Goodwood, near Chichester, West Sussex, which comprises its global headquarters and Global Centre of Luxury Manufacturing Excellence.
The Role
The Salesforce Marketing Cloud Expert is responsible for the technical & operational delivery of multi‑channel marketing campaigns using Salesforce Marketing Cloud Next, ensuring compliant, high‑quality execution, accuracy and a data‑driven approach to customer engagement.
The role requires close collaboration with multiple business stakeholders to understand campaign requirements, translate them into actionable briefs and build & deploy journeys, audience segments & marketing assets within Salesforce Marketing Cloud Next that support commercial and brand objectives across markets. While this role is hands-on within the platform, it does not include platform development.
Job Description
Consult with business stakeholders to understand business & campaign objectives, audiences, messaging priorities, desired outcomes and reporting structure
Translate campaign briefs into technical Marketing Cloud configurations, ensuring accuracy, compliance, and alignment with the overarching marketing strategy
Advise on Salesforce Marketing Cloud capabilities, constraints and best‑practice execution approaches
Build and execute global digital marketing campaigns in Salesforce Marketing Cloud Next, configuring journeys, automation logic, and data flows to meet business requirements.
Work with the Data Science team on segmentation and audience targeting strategies
Create and refine data filters and segmentation logic to target specific audiences effectively but also make data entry within forms effortless
Manage the end‑to‑end delivery of campaigns, coordinating cross-functional inputs to ensure on-time and within-budget deployments
Ensure campaign activity meets GDPR and consent‑management standards in partnership with the Compliance & Platform Governance Manager
Maintain, monitor, and troubleshoot Marketing Cloud Next campaign executions, ensuring reliability, performance, and continuous optimisation
Support ongoing enhancement of campaign processes by suggesting improvements and ensuring best‑practice usage of Marketing Cloud Next features and capabilities
Conduct full QA including rendering checks, deliverability checks, data validation and tracking/tagging verification
Deploy multi‑channel campaigns across email and any other activated channels
Ensure governance framework to maintain exceptionally high accuracy and attention to detail across all builds, tests and deployments
Monitor campaign performance to identify issues, trends and opportunities for optimisation, cycling this into subsequent campaigns for continuous improvement
Plan and execute structured test‑and‑learn programmes (e.g. A/B Testing) to build a strategic communications playbook
Produce clear performance reporting and translate insights into recommendations
Ensure effective tracking and measurement are embedded in all campaigns
Collaborate with the Marketing department to brief and ensure timely delivery of required content
Partner with the SFMC Product Owner to request platform feature enhancements
Document campaign configurations and processes
What awaits you?
Consult with all areas of the business to understand requirements, reinterpreting them into use cases, and filtering them into a tangible roadmap
Act as single point of contact for one-off Distributed Marketing and Client Journey related enquires, ensuring legal requirements are fulfilled whilst optimising business opportunity for opt-in
Stakeholder management of regions, interacting on a daily basis to understand their local requirements, support their needs, and deliver technical developments on their behalf.
Work closely with the Marketing Cloud product owner in Munich to ensure products are highly effective and the contribution to the wider company is understood.
What you should bring along?
Minimum three years’ experience of managing Client Journeys, Salesforce Marketing Cloud products, CRM platform project management and technical affinity is essential
Highly organised with strong attention to detail
Comfortable managing multiple senior stakeholders across multiple campaigns
Highly competent digital marketing expert with hands-on experience
Interest in database developments in marketplace and latest technological offerings
Technically literate and comfortable working with detailed business process
Collaborative and able to manage numerous business requirements and stakeholders at one time
Systems and technology knowledge
Salesforce experience mandatory (Salesforce Admin, Marketing Cloud, Einstein)
Experience with Marketing Cloud Next and Data Cloud is beneficial
Proactive and solutions‑foc
About the Company
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