Job Specifications
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco, Sunnyvale or New York.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
About The Role
This role ensures that LinkedIn Sales Solutions products are launched with clarity, conviction, and commercial rigor—translating product innovation into customer value, sales readiness, and measurable business outcomes. Partner closely with product management, sales, and marketing teams to translate complex talent solutions capabilities into clear, customer-centric stories that drive adoption and revenue growth. Build and manage a team of narrative strategists and content creators who will craft multi-format content including executive presentations, product demos, sales enablement materials, and customer success stories.
Establish narrative frameworks and messaging hierarchies that ensure consistency, while allowing for market-specific customization. Drive the creation of differentiated positioning that highlights LinkedIn's unique value proposition in the talent acquisition space. Measure and optimize narrative effectiveness through data-driven insights, customer feedback, and sales performance metrics. Serve as a key spokesperson and thought leader, representing LinkedIn's sales solutions vision at industry events and with strategic customers.
Responsibilities
Own end‑to‑end GTM strategy and execution, from pre‑launch planning through post‑launch optimization
Develop and manage integrated launch plans across Product, Sales, CS, Marketing, Comms, and other cross-functional teams
Partner closely with Pricing and Packaging to ensure offerings are clear, differentiated, and commercially optimized
Define success metrics and KPIs (e.g., adoption, pipeline, revenue impact) and track GTM performance over time
Translate core product positioning into clear, compelling, customer‑ready messaging
Build narrative frameworks and messaging hierarchies that ensure consistency across the portfolio while enabling market and segment customization
Create high‑impact content including pitch decks, web copy, datasheets, one‑pagers, demos, and customer stories
Partner with Analyst Relations (as applicable) to support briefings and market perception
Connect product narratives to broader market trends, customer pain points, and LinkedIn’s differentiated value
Build and scale sales playbooks, demo scripts, objection handling, and competitive positioning
Train Sales, Customer Success, and partners to effectively sell, onboard, and expand products
Develop ROI, TCO, and value articulation tools that support deal progression and executive conversations
Partner with Growth and Campaigns teams to drive awareness, demand, and pipeline impact
Qualifications
Basic Qualifications
8+ years of marketing experience, with 3+ years in people management
Bachelor’s degree in Marketing, Communications, Business, or related field
Preferred Qualifications
Experience in Sales technology
Track record of launching and scaling B2B products in competitive markets
Proven ability to translate complex product capabilities into compelling business value for executive audiences
Demonstrated success building and leading high‑performing teams in fast‑paced, cross‑functional environments
Strong presentation, storytelling, and stakeholder‑influencing skills at all levels
Deep experience partnering cross‑functionally with Product, Sales, and Engineering to drive outcomes
Experience creating content across formats—from executive briefings to detailed product demos
Strong data‑driven mindset; experience using analytics to optimize messaging and performance
Background in enterprise SaaS or B2B GTM strategy and narrative development
Experience managing global or distributed teams and adapting narratives for international markets
Familiarity with modern sales methodologies and enablement best practices
Published thought leadership or speaking experience at industry conferences
Suggested Skills
Ability to Influence
Strategic Thinking
Stakeholder Management
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $179,000-$280,000.